Case Study: Coastal Farm & Ranch

Retail Presentation Study Choosing the most effective retailing mix often involves a combination of elements, and upon view a local retailer, Coastal Farm & Ranch, it was clear that the retail manager was working hard to keep the store’s positioning aligned with target customers’ expectations and beyond that in fact. “The first element in the retailing mix consists of product offering, which essentially turns into a question of width and depth of the product assortment” ( ). Coastal Farm & Ranch offers an incredible assortment of product ranging from western boots for mom, dad, and kids, to a variety of foods, grooming supplies, and toys for the family pet. Coastal also offers a number of different brands to broaden its abilities to reach out to all customers’ needs.
Next in the retailing mix is retail promotion, which includes advertising, public relations, and sales promotions. Coastal Farm & Ranch has a large reader board along the roadway where they had posted an upcoming Father’s Day sale and cookout, and upon entering the store there was a basket where their upcoming ads were available to the customers. Also while conducting this study I heard employees sharing with customers the news of the upcoming sale to come back and check it out.
While location shares …show more content…
The store is in a rather old building, but it was inviting and full of product. There are beautiful plants, veggie starts, outdoor furniture, and lawn equipment displayed in front of the store. Upon entering the front doors there are cashiers greeting each customer, and each department is well organized. All of the associates were extremely friendly and knowledgeable which created an inviting atmosphere. It appeared that each department of the store had two to three employees, and often each employee greeted me when entering their department and assured me that if I needed any assistance feel free to