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13 Cards in this Set

  • Front
  • Back
Theories begin with a fact pattern which is?
Factual relationship that occurs repeatedly
Research Objectives...
Represent the resons you give for undertaking your own research project.

Ex. I am studying (fast food), because I want to find out (who/what/when/where/wether/how) _____ is, in order to understand ______.
Research question can be...
theoretical or applied
Describe communication behavoir
Relate communication behavoir to other varibles
They typically ask who/what/when/where/how
Types of Research Questions: Definition
Attempts to define something.
No definitive answer
If unclear about your definition, research will suffer.

ex. Communication scholars trying to define communication. There is no definite answer.
Types of Research Questions: Fact
question regarding what has or will happen.
When is a research hypothesis used?
When the researcher knows enough about the topic under study to make a prediction.
Hypothesis is a statement
that is predivctive of realtionship between two variables.

H followed by the numeric subscript to refer to the number of hypothesis in the particular study.
Null Hypothesis
The predictive statement of no (null) realtionship between 2 variables

Testing whether your hypothesis is not true.

H followed by the subscript 0
Associational relationship
where one variable is found, the other also will be found.
Causal Relationship
One causes a change in the direction of the other one
Conceptual Definition
How you define the concept or variable that you are going to study.

Clearly defining concept is important in research
Operational Definition
How you plan to measure and observe the concept or variable of interest.
Directional and nondirectional hypotheses.
Directional - specify the direction you are going to look at the concept
ex. People from the south talk slower then people from the north

Nondirectional - not specifying a direction to observe the concept

ex. People from north and south speak at different rates.