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11 Cards in this Set
- Front
- Back
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Cross-sectional
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provides a glimpse of how respondents thinks, feels, or behaves at that particular time
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Longitudinal survey design
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seeks to gather data at multiple points in time
Trends Cohert- responses from specific subgroups of a population are indentified and compared over time. Panel Study - sample is drawn from a population and those same people are measured at multiple points in time |
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Structure of questionnaire?
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1) Introduction
2) Body of questions 3) Demographic Information 4) Concluding Statement |
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Probing
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Attempt to gain more information
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Likert Scale
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Strongly Dissagree to Strongly Agree
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Semantic Differential Scale
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Using paired adjective that are perceived to be oppistie
Good _ _ _ _ _ _ _ Bad |
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Thurstone Scale
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Measures feelgins or attitudes
Choose statement closest to your viewpoint. I do not feel sad I feel blue or sad |
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Arrangement of Questions: Tunnel Format
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Questions seem to be similar in terms or bredth and depth
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Arrangement of Questions: Funnel Format
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Begins broad with open ended followed by narrow more closed end questions
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Arrangement of Questions:
Inverted Funnel Format |
Begins with closed ended questions and moves to more open ended questions
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Common Problems in Questionnaire design
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1) Biased Quesitons
2) Double Barreled Questions 3) Courtesy Bias 4) Normative Bias 5) Improper answer categories |
