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41 Cards in this Set

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Deduction

- Reasoning from the general to the particular


- E.g. Starting with a theory and looking for instances that confirm this

Field Experiment

- Psychologist controls IV + DV


- Participants' environment

Natural Experiment

- Psychologist DOESN'T manipulate IV, but does measure DV


- No control over extraneous variables


- Participants' environment

Social Desirability

- Wanting to look good (problem with self-report techniques)

Demand Characteristics

- Acting how you think the psychologist wants you to

Retrospective Data

- Can be unreliable, as you are asking people to recall memories

Quantitative Data

- Comes from closed questions


- Numerical data


Lacks detail


Highly reliable


- Presented as scattergrams, bar charts, histograms + frequency polygons

Bar Charts

- Show data in form of categories


- Columns separated by a gap

Histograms

- Used for continuous data


- No gaps between bars

Measures of Central Tendency

- Mean, Mode and Median

Questionnaires

- Non-experimental self-report technique


- Carried out on representative groups (researcher can generalise to target population)


- Quick, efficient and cheap

Closed Questions

- Have a restricted number of answers


- Gives quantitative data (easy to analyse, but limited detail)

Open Ended Questions

- Allows a free response


- Gives qualitative data (harder to analyse, but gives richer detail)

Schema

Generalised knowledge about situations and events

Independent Variable

Factor being manipulated by the researcher

Dependent Variable

Factor being measured by the researcher

Repeated Measures Design

- Each participant does BOTH aspects of the study


No effect of participant variables


Smaller sample needed


Less time consuming and cheaper


Participants guessing the purpose of the research


Differences across conditions may be due to factors other than IV

Matched Pairs Design

- One person does one part of the experiment and the other person does the other


- Get 2 people and match them as closely as possible


Combines advantages of both other types of design


Can be difficult and time consuming to match


Relatively uncommon


Restricted to specific situations where a matching process is highly desirable

Independent Groups Design

- Each participant does ONE aspect of the independent variable (They don't swap!)


No order effects


Sample is more likely to be representative


Tests can be standardised across conditions


Individual differences (no control of participant variables)


Takes more time and costs more


More participants are needed

Informed Consent

- Participants are told in full detail all aspects of the research that are likely to influence them


- For under 16s, parents/guardians should give consent

Protection

- Researchers must protect all participants from physical and mental harm during research


- DEBRIEFING -> researchers should return participants to their original psychological and physical state

Deception

- Researchers should not withhold information or mislead participants about the true aim of the study

Aim

The specific purpose for which the psychological research is being conducted

Aim

The specific purpose for which the psychological research is being conducted

Operationalisation of Variables

Defining variables so that they can be accurately manipulated, measured and replicated

Aim

The specific purpose for which the psychological research is being conducted

Operationalisation of Variables

Defining variables so that they can be accurately manipulated, measured and replicated

Hypothesis

A predictive statement about a study that can be tested by a psychologist

Directional Hypothesis

When research has been done and we have a good idea of what will happen

Directional Hypothesis

When research has been done and we have a good idea of what will happen

Non-Directional Hypothesis

When we expect the IV to change the DV, but are not sure what will happen

Directional Hypothesis

When research has been done and we have a good idea of what will happen

Non-Directional Hypothesis

When we expect the IV to change the DV, but are not sure what will happen

Null Hypothesis

Even when you manipulate the IV in 2 or more different levels, there is no impact on the DV

Experimental Effect/Bias

When an experimenter expects and thinks, or tells the person how to act

Experimental Effect/Bias

When an experimenter expects and thinks, or tells the person how to act

Self-Serving Bias

Giving the socially accepting response in order to look good to everyone else

Validity

- The extent to which a research instrument measures what it sets out to measure


- Different types: internal, external and ecological

Validity

- The extent to which a research instrument measures what it sets out to measure


- Different types: internal, external and ecological

Sample

- A subset of a target population that shares the characteristics of the population despite its smaller size

Empiricism

- Information is gained through direct observation or experiment, rather than reasoned argument or unfounded beliefs