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22 Cards in this Set
- Front
- Back
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Determining whether or not there is an opportunity for an ad to be seen |
View ability |
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Validation that purchased inventory meets minimum ad quality requirements |
Ad quality measurement |
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An album with explicit content would be considered |
High risk |
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Educational content would be considered |
Low risk |
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What term refers to freedom from content no brand wants to be associated with? |
Brand safety |
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What does IVT refer to in terms of fraud? |
Invalid traffic |
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What contains all advertiser curator profiles associated to you in AMP? |
A curator dashboard |
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What is this campaign management tool created to assist with organization of advertising accounts? |
Pandora Ads Manager |
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Which team should you reach out to if your client falls within the vertical category for compliance? |
Audience virtual team |
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This act ensures that individuals are not excluded from employment opportunities based on protected class attributes |
EEOC |
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This law protects the use of medical information from being used in advertising or targeting |
HIPAA |
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This vertical is one which you will not need to pay attention to regarding legal compliance |
Tourism, retail, QSR etc |
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This deal type supports clients buying non guaranteed inventory at a fixed price that has been negotiated between advertiser and seller |
Preferred deal |
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The role of this platform is to aggregate first and third party audience data from all a clients marketing efforts |
DMP |
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This team handles programmatic troubleshooting JIRA tickets that are submitted by CS |
Programmatic ops |
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These products can be used to book podcast inventory |
Audio Everywhere and Audio XP |
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These products can be used to book SoundCloud inventory |
Platform specific Audio and audio everywhere and Audio XP |
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This person handles the majority of a programmatic campaign setup |
The client |
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These teams handle the programmatic RFP |
Sales and CS |
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These are commonly searched terms in reference to the specific content entered in the program edit page to increase discover ability in AMP |
Search strings |
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This is a curated station experience containing only handpicked tracks by the curation programming team |
Mixtape |
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Only this team has access to pandora ads manager |
Client services |
