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16 Cards in this Set
- Front
- Back
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Social Profit
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The benefit an organization and society receive from the organizations ethical practices, community service, efforts to promote cultural diversity, and concern for the natural environment
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Business ethics
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Rules of conduct for an organization
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Code of ethics
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Written standards of behavior to which everyone in the organization must subscribe
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Consumerism
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A social movement that attempts to protect consumers from harmful business practices
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Slotting Allowance
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A fee paid by the manufacturer to a retailer in exchange for agreeing to place products on the retailers shelves
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business cycle
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the overall patterns of change in the economy-including periods of prosperity, recission, depression and recovery-that affect consumer and business purchasing powe
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Export Merchants
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Intermediaries used by a firm to represent them in other countries
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Licensing Agreement
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An agreement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties
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franchising
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a form of licensing involving the right to adapt an entire system of doing business
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Strategic Alliance
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Relationship developed between a firm seeking a deeper commitment to a foreign market and a domestic firm in the target country
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Joint Venture
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A strategic alliance in which a new entity owned by two or more firms is created to allow the partners to pool their resources for common goals
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Straight extension strategy
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Product strategy in which a firm offers the same product in both domestic and foreign markets
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Product Adaptation strategy
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product strategy in which a firm offers a similar but modifies product in foreign markets
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Product invention strategy
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product strategy in which a firm develops a new product for foreign markets
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Gray market goods
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Items manufactures outside a country and then imported without the consent of the trademark holder
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Dumping
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A company tries to get a toehold in a foreign market by pricing its products lower than they are offered at home
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