Real People Real Choices 5

Front 1

Consumer Behavior

Back 1

The process involved when individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires

Front 2

Problem recognition

Back 2

the process that occurs whenever the consumer sees a signifigant difference between his or her current state of affairs and some desired or ideal state, this recognition initiates the decision making process

Front 3

Information Search

Back 3

The process whereby a consumer searches for appropriate information to make a reasonable decision

Front 4

Clickstream analysis

Back 4

A means of measuring a web sites success by tracking customers movement aroiund the company web site

Front 5

Behavioral targeting

Back 5

The marketing practice by which marketers deliver advertisements for products a consumer is looking for by watching what the consumer does online

Front 6

evaluative criteria

Back 6

The dimensions used by consumers to compare competing product alternatives

Front 7

Heuristics

Back 7

A mental rule of thumb that leads to a speedy decision by simplifying the process

Front 8

Brand loyalty

Back 8

A pattern of repeat product purchases accompanied by an underlying positive attitude toward the brand, that is based on the belief that the brand makes products superior to those of its competition

Front 9

Consumer satisfaction/dissatisfaction

Back 9

The overall feelings or attitude a person has about a product after purchasing it

Front 10

Cognitive dissonance

Back 10

The anxiety or regret a consumer may feel after choosing from among several similar attractive choices

Front 11

perception

Back 11

the process by which people select, organize, and interpret information from the outside world

Front 12

Motivation

Back 12

An internal state that drives us to satisfy needs by activating goal oriented behavior

Front 13

Learning

Back 13

A relatively permanent change in behavior by aquired information or experience

Front 14

Attitudes

Back 14

A learned predisposition to respond favorably or unfavorably to stimuli on the bases of relativiley enduring evaluations of people, objects and issues

Front 15

Personality

Back 15

The set of unique physchological characteristics that consistently influences the way a person responds to situations in the environment

Front 16

Family life cycle

Back 16

A means of characterizing consumers within a family structure on the basis of different stages through which people pass as they grow old

Front 17

Lifestyle

Back 17

The pattern of living that determines how people choose to spend their time, money, and energy and that reflects their values, tastes, and preferences

Front 18

Culture

Back 18

The values, beliefs, customs, and tastes valued by a group of people

Front 19

Subculture

Back 19

A group within a society whose members share a distinctive set of beliefs, characterisics, or common experience

Front 20

Social Class

Back 20

Overall rank or social standing of groups of people within a society according the the value assigned to factors such as family background, education, occupation, income

Front 21

Reference Group

Back 21

An actual or imaginary group that has signifigant effect on an individuals evaluations, aspirations, or behavior

Front 22

Consumer to consumer e commerce

Back 22

Communications and purchases that occur among individuals without directly involving the manufacturer or retailer

Front 23

Business to business marketing

Back 23

The marketing of goods and services that business and organizational customers need to produce other goods and services for resale or to support their operations

Front 24

Derived demand

Back 24

demand for business or organizational products caused by demand for consumer goods or services

Front 25

Inelastic Demand

Back 25

Demand in which changes in price have little to no affect on the amount demanded