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15 Cards in this Set

  • Front
  • Back

The product that a real estate associate must market is...

Expert information

List the three areas of expertise that real estate licensees bring to the transaction

Knowledge of property transfer


Knowledge of market conditions


Knowledge of how to market real estate and business

Define real estate brokerage

The business of bringing together buyers and sellers, owners and renters, and of completing real estate transactions

What are the 5 sales specialties

1. Residential


2. Commercial


3. Industrial


4. Agricultureal


5. Businesses

Define property management

A professional service conducted by a person or company hired to maintain and manage property on behalf of property owners.

Property manager

The property owners local representative.

Define rental agents

They typically find a tenant for property and collect a fee. Act as intermediaries between a potential tennant and the property owner seeking to acquire a tenant.

Absentee owner

A property owner who does not reside on the property.

Real estate sales associates often specialize in a particular geographic area or property type called what?

Farm Area

What involves developing a database of prospects to direct a specific message?

Target Marketing

Define a follow-up

This is what a sales associate does for buyers and sellers after the sale. This is important because it results in good reputation, future referrals, and word-of-mouth advertising.

Define community association manager (CAM)

Must hold a license when the community association consists of more than 10 units or has an annual budget in excess of $100,000. Is not required to manage apartment buildings, commercial property, or single-family dwellings.

The scope of work a property manager performs is detailed in the _ _.

Management agreement

Define absentee owner

A property owner who does not reside on the property and who often relies on a professional property manager to manage the investment.

What do rental agents do?

These people typically find a tenant for property and collect a fee; however, property managers continue to manage the property once a tenant is secured.