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13 Cards in this Set

  • Front
  • Back
Lorenz
Duck imprinting, critical period,

Attached to the head, follow the features of the head.
Fechner
Psychophysics - the study of relationship between physical characteristics of stimuli and the sensory experience.

JND = just noticeable difference

Fechner's law - the magnitude of the sensory experience of a stimulus is directly prop. to the log

Psychophysics: Spiritual Science Consciousness & Physics (not physiology) – Most mathematically
Descartes
Descartes Dualism

Split between material and non-material

Representative transformation
Watson
Little Albert

Strict Behaviorist
Pavlov
*Classical conditioning
*Extinction (habituation) – learning
*Habituation – Ex: constant noise wears out, music is not “zappy” anymore
*Stimulus generalization – Ex: Dog salivates at a 440htz note, and also at 430 htz note but less
*Stimulus discrimination – Ex: Teach it to only salivate at 440htz. Reinforce 440 note and not other.
*Spontaneous Recovery – Something remembered that comes back.
Ex: Play note 440htz in few days, dog responses a little bit.
Thorndike
Thorndike's Thumbtwitch – Two groups one was told that there is movement to remove static and other group was not. After a while static lowered for both groups overall.
-Showed lots of unconscious behavior.

Puzzle box, law of effect

Ex: Puzzle box. Many different responses as first such as scratching, pushing bars, trying to dig whole, but afterwards, more lever pulling by cat.
Skinner
Rats and levers,
Reinforcer
Punishment
Tolman
*S→O→R Behaviorism
*Cognitive map Experiment
*Rats explored and learning the layout of a simple maze. When blocks were placed, rats chose next quickest route frequently and did not make errors or run in circles.
*Bottom-Up + Top-Down
*More Cognitive Evidence Against Simple S-R Behaviorism
*Handling New Situation
Wundt
First experimental psychology laboratory;

Consciousness & Physiology; Bottom-Up approach
Locke
Law of association by contiguity
Ex: Apple's taste, sound and texture and put together
Helmholtz
Trichromatic
e.g., any color can be produced by three different colors
Hering
Opponent Process Theory

Phenomenoogical Evidence
-Complimentary colors produce white
-Four unique hues (red, green, blue, yellow)
-Most Colors binary hues
Newton
-Photons are objective physical facts.
Colors are subjective facts of experience
-But science CAN investiage and inter-relate
both domains and mathematics not necessary.
-Newton's great experiment composition of white light