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24 Cards in this Set
- Front
- Back
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What does ad hominen mean?
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Against the person
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Grain
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* Accepted assumptions and values
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What are three functions of visual aides?
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To illustrate
To explicate To facilitate memory |
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What are examples of projected aides?
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Overheads, powerpoint
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What are examples of Audio-visual aides?
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Dvds, CDs
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What are examples of distributed aides?
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Pamphlets, cards, letters
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What does ethos mean?
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Character. credibility. competence
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What does character mean?
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Refers to the personal qualities an audience may attribute to a speaker that dictate their likelihood to accept what that speaker has to say
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What does competence mean?
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Competence refers to the specific qualifications a speaker possesses
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What does prior ethos mean?
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Reputation
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What are guidelines for developing ethos?
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Reasoning should be sounds and clear and support the material
use words accurately extemporaneous delivery indicate your competence to speak Articulate actions you want your audience to take |
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What is pathos?
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Refers to the form of proof which seeks to guide the EMOTIONAL state of the audience
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What does pathos do?
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Appeals to emotions and motives
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What are the guidelines for developing pathos?
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Invent lines of argument that will have some EMOTIONAL and motivational importance
Language Practice |
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What are the element of motivational sequence?
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Attention
Need Satisfaction Visualization Action |
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What is Logos?
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The logical development of the speech
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What does Logos mean?
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Reasoning-giving the reasons for your belief
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What are fallacies?
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Errors in reasoning
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What is equivocation?
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Changing the meaning of a word in the middle of an argument
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What are some examples of fallacies?
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Vagueness
Faulty comparison appeal to ignorance straw man argument false argument slippery slope |
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What does non-sequitur mean?
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Does not follow?
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What does post hoc ergo propter mean?
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Therefore because of
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What does ad hominen mean?
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Against the person
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What are ways to manage logos?
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Know your audience
don't let fallacies creep into your speech Review the evidence |
