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34 Cards in this Set

  • Front
  • Back
3 powerful tools of Persuasive Speaking
Ethos
Pathos
Logos
Ethos
Establishing Credibility
Pathos
Emotional appeal
Logos
Logical appeal
Citing trusted researchers would be an example of Ethos, Pathos, or logos
Ethos
Presenting statistics is an example of Ethos, Pathos, or Logos
Logos
Practical Wisdom =
Competence
Virtue=
Trustworthiness
Three elements of Credibility
Competence, Trustworthiness,Goodwill
Wanting what is best for your listners rather than what would most benifit you
Goodwill
Speakers who understand Goodwill:
-Understand listeners needs and feelings
-Empathize with audiences views
-Respond quickly to others communication
Six ways to build credibility
-share qualifications
-strong evidence from good sources
-common ground
-choose words carefully
-respect for conflicting opinions
-practice for fluent delivery
4 things that hurt your credibility
-Getting your facts wrong
-Pronouncing words incorrectly
-Failing to acknowledge potential conflicts of interest
-stretching to find a connection with audience
The evidence and reasoning behind your facts
Logos
Proof
Evidence
When your audience analysis suggests that listners may not accept a claim you want to make what should you do?
Supply proof
Persuasive Speakers typically use what kind of reasoning
Inductive
Inductive Reasoning
Generalizing from facts, instances, or examples then making a claim based on that generalization
4 Types of inductive reasoning
Example, Comparison, Sign,Casual
To present specific instances to support a general claim
Example Reasoning
Representative Examples
Examples that are typical of the class they represent
To argue that two instances are similar, what you know is true for one instance is likely to be true for the other.
Comparison Reasoning
Claiming that a fact is true because indirect indicators(signs) are consistent with that fact.
Sign Reasoning
3 Steps to support causal reasoning
1.exp. link b/w cause and effect
2.Provide Evidence
3.Demonstrate correlation
If you replace your opponent's real claim witha weaker claim you can more easily rebut
Straw Person Fallacy
If you argue against a policy because you assume without proof that it will lead to some second policy that is undesirable
Slippery Slope Fallacy
Which types of Fallacy can distract the audience from the real issue at hand
Slippery Slope Fallacy and Straw Person Fallacy
If you claim that there are only tow possible choices to address a problem and that one is wrong therefore the other is correct by default
False Dilemma Fallacy
If you argue that an idea or policy is good simply because people have accepted or followed it for a long time
Appeal to Tradition Fallacy
The primary motivating system of all activity
Pathos
An argument that arouses fear in the minds of audience members
Fear Appeal
fear appeal succeeds if you ..
make your audience afraid and then show them a solution
Effective ___ ____ can strengthen the power of an emotional appeal
Word Choice
When emotionally charged words convey meaning that cannot be supported by facts presented by the speaker
Loaded language fallacy