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34 Cards in this Set
- Front
- Back
3 powerful tools of Persuasive Speaking
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Ethos
Pathos Logos |
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Ethos
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Establishing Credibility
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Pathos
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Emotional appeal
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Logos
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Logical appeal
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Citing trusted researchers would be an example of Ethos, Pathos, or logos
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Ethos
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Presenting statistics is an example of Ethos, Pathos, or Logos
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Logos
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Practical Wisdom =
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Competence
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Virtue=
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Trustworthiness
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Three elements of Credibility
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Competence, Trustworthiness,Goodwill
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Wanting what is best for your listners rather than what would most benifit you
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Goodwill
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Speakers who understand Goodwill:
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-Understand listeners needs and feelings
-Empathize with audiences views -Respond quickly to others communication |
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Six ways to build credibility
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-share qualifications
-strong evidence from good sources -common ground -choose words carefully -respect for conflicting opinions -practice for fluent delivery |
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4 things that hurt your credibility
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-Getting your facts wrong
-Pronouncing words incorrectly -Failing to acknowledge potential conflicts of interest -stretching to find a connection with audience |
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The evidence and reasoning behind your facts
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Logos
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Proof
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Evidence
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When your audience analysis suggests that listners may not accept a claim you want to make what should you do?
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Supply proof
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Persuasive Speakers typically use what kind of reasoning
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Inductive
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Inductive Reasoning
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Generalizing from facts, instances, or examples then making a claim based on that generalization
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4 Types of inductive reasoning
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Example, Comparison, Sign,Casual
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To present specific instances to support a general claim
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Example Reasoning
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Representative Examples
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Examples that are typical of the class they represent
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To argue that two instances are similar, what you know is true for one instance is likely to be true for the other.
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Comparison Reasoning
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Claiming that a fact is true because indirect indicators(signs) are consistent with that fact.
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Sign Reasoning
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3 Steps to support causal reasoning
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1.exp. link b/w cause and effect
2.Provide Evidence 3.Demonstrate correlation |
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If you replace your opponent's real claim witha weaker claim you can more easily rebut
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Straw Person Fallacy
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If you argue against a policy because you assume without proof that it will lead to some second policy that is undesirable
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Slippery Slope Fallacy
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Which types of Fallacy can distract the audience from the real issue at hand
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Slippery Slope Fallacy and Straw Person Fallacy
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If you claim that there are only tow possible choices to address a problem and that one is wrong therefore the other is correct by default
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False Dilemma Fallacy
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If you argue that an idea or policy is good simply because people have accepted or followed it for a long time
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Appeal to Tradition Fallacy
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The primary motivating system of all activity
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Pathos
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An argument that arouses fear in the minds of audience members
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Fear Appeal
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fear appeal succeeds if you ..
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make your audience afraid and then show them a solution
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Effective ___ ____ can strengthen the power of an emotional appeal
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Word Choice
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When emotionally charged words convey meaning that cannot be supported by facts presented by the speaker
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Loaded language fallacy
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