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25 Cards in this Set

  • Front
  • Back
Requires consideration of audience, occasion and the nature of one's message when using language for a speech
Word Choice aka Diction
Your words and phrases convey your _____ to your listeners because they say something about you as a person
Ethos
Three key differences between oral and written language
Oral language is more adaptive
Oral =less formal
Oral is repetitious
The _____ meaning of a word is exact , literal dictionary definition
Denotative
Can denotiative meaning still be confusing
yes because a word can have several denotations
______ meanings are associations that come to mind when people hear or read the word
Connotative
Using words that your listeners find recognizable is
understandable language
Specialized or technical words or phrases familiar to people in a specific field or group
Jargon
Rules for using jargon
don't if you can say something in plain language
if u use it explain it
words that are Specific and suggest exactly what you mean
Concrete
Words taht are general and can be confusing and ambiguous for your audience
Abstract
The term for unnecessary words in a presentation that make it hard for the audience to follow your message
Verbal Clutter
with technical complicated messages as well as policy statements and point in a speech where you want to focus your audience's attention use
Hypothetical examples
Imagined examples or scenarios that you invite your audience to think about
Hypothetical examples
Grabs the attention of your audience with words tand phrases that appeal to all the senses
Vivid language
A more graphic picture
imagry
Make explicit comparisons
Simile
make implicit comparsions. Suggesting connectiosn b/w objects tht are not alike
Metaphors
Word choice that suggests prejudice or preconceptions about other people
biased language
If you are trying to explain how somethign works or describe its parts a ______ is called for
Diagram
______ graph shows relationship b/w two elements
LIne
___ graph compare several pieces of info
bar
text based visual that demonstrates teh direction of information processes and ideas
flow chart
presentation softwar aka
slideware
Guidelines for devoloping presentation aids
FOrum
demographics
prior exposure
presi support points
simple
reharsing w. aids