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25 Cards in this Set
- Front
- Back
Requires consideration of audience, occasion and the nature of one's message when using language for a speech
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Word Choice aka Diction
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Your words and phrases convey your _____ to your listeners because they say something about you as a person
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Ethos
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Three key differences between oral and written language
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Oral language is more adaptive
Oral =less formal Oral is repetitious |
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The _____ meaning of a word is exact , literal dictionary definition
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Denotative
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Can denotiative meaning still be confusing
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yes because a word can have several denotations
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______ meanings are associations that come to mind when people hear or read the word
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Connotative
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Using words that your listeners find recognizable is
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understandable language
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Specialized or technical words or phrases familiar to people in a specific field or group
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Jargon
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Rules for using jargon
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don't if you can say something in plain language
if u use it explain it |
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words that are Specific and suggest exactly what you mean
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Concrete
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Words taht are general and can be confusing and ambiguous for your audience
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Abstract
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The term for unnecessary words in a presentation that make it hard for the audience to follow your message
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Verbal Clutter
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with technical complicated messages as well as policy statements and point in a speech where you want to focus your audience's attention use
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Hypothetical examples
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Imagined examples or scenarios that you invite your audience to think about
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Hypothetical examples
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Grabs the attention of your audience with words tand phrases that appeal to all the senses
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Vivid language
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A more graphic picture
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imagry
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Make explicit comparisons
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Simile
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make implicit comparsions. Suggesting connectiosn b/w objects tht are not alike
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Metaphors
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Word choice that suggests prejudice or preconceptions about other people
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biased language
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If you are trying to explain how somethign works or describe its parts a ______ is called for
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Diagram
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______ graph shows relationship b/w two elements
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LIne
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___ graph compare several pieces of info
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bar
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text based visual that demonstrates teh direction of information processes and ideas
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flow chart
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presentation softwar aka
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slideware
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Guidelines for devoloping presentation aids
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FOrum
demographics prior exposure presi support points simple reharsing w. aids |