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15 Cards in this Set
- Front
- Back
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Helps complex society reach decisions and functions more effectively through mutual understandings among all groups.
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PRSA- PR Definition
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maintains mutually beneficial relationships between the organization and the publics whom its success or failure depends on.
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Cutlip, Center, & Broom- PR Definition
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management of communication between and organization and its publics
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Grunig & Hunt- PR definition
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management of communication entailing planning, research, publicity, promotion, and collaborative decision making in order to benefit effectively
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Heath & Coombs- PR definition
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What are the 5 common components of PR
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organization, publics, management, relationships, and communication.
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Positions 'O' to respond to the needs, wants, & opinions of others...aligns management and stakeholder's interests...requires a CCO.
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Strategic Planning
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planning, evaluation, and programming are done to determine the strengths/weaknesses/opportunities/threats of the public and the organization.
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Research
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Develops message dialogue for the public, maintains/builds/repairs the relationships, develops a decision-making style that respects the public
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Collaborative Decision-making
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attracting attention and supplying information about the specific activity for the organization
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Publicity
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A series of publicity attributes for weeks/ months.
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Promotion
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statements and actions show consequences on the sociey and community, is an example or what SMART PR?
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Societal value and Meaning
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based on ethical choices with interests of all parties involved is an example of what SMART PR?
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Mutually beneficial relationships
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Knowing what you want to achieve at all time and focusing on it, is an example of what SMART PR?
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Advantages through Objectives
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Strategic planning to get the message out based on research collected, is an example of what SMART PR?
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Rhetorical Strategies
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This is an example of each PR activity, and is part of SMART PR?
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Tactics
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