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20 Cards in this Set
- Front
- Back
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Who do you deal with in print media relations?
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journalists
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How have journalists changed?
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-more hostile
-less objective -more in the spot light, not anonymous |
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What is the best way to deal with journalist?
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-be respectful
-everything is "on the record" -understand their job is different than your job -journalist paid to be skeptical, not to be nice |
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How do you get access to a journalist?
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email
press release phone the Wires |
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What are the Wires?
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Associated Press
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What are ways to get electronic media PR?
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-traditional phone call, email, press release, PSA, TV interview, radio talk show
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Since a website is a consumer's first exposure to a company, whats does it need to be?
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easy to navigate
informative useful |
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What is the cardinal rule of social media?
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People want to have conversations with people, not
companies and they want to know what's in it for them. |
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Why have employee relations become a growing concern?
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-workers less content
-corporate scandals -corporate push toward -productivity -outsourcing -unstable economy |
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How does management build trust and credibility when employee morale is low?
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S-H-O-C process
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What is the S-H-O-C process?
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Be strategic
Be honest Be open Be consistent |
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What are ways to have employee relations?
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internal communcations
online communications intranet print publications employee annual report bulletin boards |
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Why are community relations important for businesses?
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Money
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What does the community expect?
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wages, employment, taxes
appearance participation stability pride |
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What does the organization expect in return?
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expects adequate municipal services
fair taxation good living conditions for employees good labor supply reasonable support for the business |
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Print Media Relations is where most PR efforts are focused. Why?
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-despite tough times for print, the headlines still set the news agenda for the nation
-electronic news and bloggers look to print (NYT) for what's happening |
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Why is electronic media relations so important?
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It where peoples eyes are, but its harder to get coverage or publicity.
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Name 4 of the 6 criteria to consider in designing employee relations program.
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1. How can employees give feedback?
2. How can you make upper management accessible? 3. How can you update staff first? 4. How can employees be more aware of benefits? 5. How can you set a friendly tone? 6. How can we create a lighthearted feeling or showcase sense of humor? |
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What are the community relations objectives?
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Tell the community about the operations of the company
Correct misunderstandings, reply to criticism Gain favorable opinion from the community Keep employees updated so they are goodwill ambassadors Inform people in local gov't about firm's contribution to community Find out what residents think |
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What is a consumer?
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A person who purchases goods and services for personal use.
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