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54 Cards in this Set

  • Front
  • Back
Good Intentions

x

Government Campaigns
Government agencies have campaigns that deal with social or economic issues, ex. Tourism in mexico, popultion control in China
House ads

x

House publications

x

Industry publications

x

ingratiation
Middle to accomodative approach to crisis communication
internal

x

internet

x

internet advertising

x

intranet

x

Justification
Middle approach to crisis communication
Lawyer

x

Less is More

x

Letter to the Editor
Good way to get an organization mentioned in a newspaper/magazine, always in response to articles that appeared in the publication, take exception to the journalists's view or correct he article, signed, brief, timely,
Media Advisory/Media Alert
Makes the news media aware of special coverage opportunities during an event.
Media kit
Tool to generate news stories about an organization's newsworthy initiative, campaign, special event, major announcement, product launch or trade show (Special event, promotional, crisis)Fact sheet on org, fact sheet on occasion, background and photos of peopleinvolved, program of events, list of participants, news story, visual materials (logos)
Minimization

x

Mission Statement

x

Monitoring

x

More is Less

x

More or Less

x

Mortification

x

News Tip

xx

No comment

x

Op-ed piece
Opinion Editorial: A form of opinion writing that addresses current issues and public policies, well researched, balanced,
Postmortem

Only uses formal research, honest autospsy,

Preparer
Briefs executive to be interviewed, provides information to reporter
Private channels

x

Product campaigns

x

Product placement

x

Production Costs

Expenses incurred when working with outside vendors who make your materials, like printers, graphic designers, advertising costs, catering and equipment.

professional advertising
When professionals are pitching their business, like "Come do business with ME!"
public channels

x

Public Service Announcements (PSAs)
Space or time donated by media to a nonprofit orgniazation sponsored by commercial organizations (Texting and driving PSAs)
Shift the Blame

x

Specialty Advertising

x

Spokesperson

x

Stanton
Ten Mistakes to Avoid: Rushing to judgement, overreacting, failure to act, bending the facts , lack of concern, affixing blame, remaining insular (not proactive), absence of teamwork, restriction of information internally, failure to plan
Trade or association publications

x

Transcendence

Existence beyond the normal level

Tylenol
Benoit example where they could shift the blame onto someone who was injecting drugs into their pills, not their fault.
Uncontrolled Media
Those products you cannot control after they are sent, ex. News Release
Advertising
PAID FOR space or time, except for PSAs, which are time DONATED to a NON PROFIT or CAUSE, controlled media,
Geofence
A region where anyone who enters it, will see an advertisment that you placed on their phone
One-On-One Interview
Communication between a spokesperson and a reporter
Influencer/Viral Marketing: Creating Buzz Tactics

x

News Media Briefing:
Not for hard news, but for the purpose of updating media periodicallywhen a briefing has not been scheduled for some time.
Corporate Spokesperson:
PR Professional or CEO and or company president
Technical:
Usually well-versed in an area of the organization
Global Campaigns:
One size doesn't fit all, dificult to coordinate seamless campaigns either at home or abroad, run into language barriers, government regulation cultural sensitiveies make some issues taboo
"Overcommunication is better than undercommunication"

x

Benoit:
benOIT SAYS REPAIR THE TARNISHED IMAGE. Prepare a crisis communicatinos plan, analyze the accusations and crisis, identify relevant audiences, REPAIR THE TARNISHED IMAGE. Be PERSUASIVE. Admit fault IMMEDIATELY, shift blaem.
Attack
Two components: The accused is held responsible for an action & the act is considered offensive

Coombs

Repairing a Tarnished Image: Crises are threats to our image, so we have to repair our image. CrisisCommunication Strategies are the resources crisis managers employ in hopes of protecting the image. Different from Benoit by