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6 Cards in this Set
- Front
- Back
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Quantitative Data |
Numerical data consisting of participant scores or numbers of some sort. |
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Qualitative Data |
Descriptive data expressed in words in the form of written thoughts, feelings and opinions. |
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Quantitative Data Advantages |
It’s objective(free from bias) and can be mathematically analysed easily, allowing comparisons to be made. |
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Qualitative Data Advantages |
It’s in more detail and broader in scope to allow respondents to develop their thoughts, feelings and opinions. Gives meaningful insight, therefore high in external validity. |
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Quantitative Data Disadvantages |
Fails to consider participants feelings and emotions and lacks insight into the reasons behind human behaviour. |
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Qualitative Data Disadvantages |
Difficult to analyse statistically so comparisons are hard to make. Conclusions are made on subjective (personal, biased) interpretations. |
