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18 Cards in this Set

  • Front
  • Back
Atkinson-Schiffrin (1968)
three-stage model of memory:
a) sensory memory, b) short-term memory and c) long-term memory.
Alan Baddeley (2002)
working memory: contains auditory, visual processing controlled by central executive, through episodic buffer
Problems with the Atkinson-Schiffrin model
Some information skips the first two stages and enters long-term memory automatically.

Since we cannot focus all the sensory information in the environment, we select information (through attention) that is important to us.

The nature of short-term memory is more complex.
Hermann Ebbinghaus
said that effortful learning usually requires rehearsal or conscious repetition.

used nonsense syllables: TUV YOF GEK XOZ
Memory Effects
Next-in-line-Effect: remembering everything a series of people says, except for what the person who comes right before you says

Spacing Effect: better retention with rehearsal distributed over time

Serial Position Effect: better recall for first and last items, not middle items
Craik and Lockhart (1972)
Structural encoding: shallow, letter

Phonemic encoding: intermediate, sound

Semantic encoding: deep, meaning
Methods of Encoding
Automatic
Rehearsal/Repetition
Visual
Meaning-based
Organizing Complex Information
Hierarchy: complex information broken down into broad concepts and further subdivided into categories and subcategories

Chunking: organizing items into manageable units or using acronyms
Sperling (1960)
- argued that sensory memory capacity was larger than originally thought

- Whole report: 44% recall of the stimulus attended to

- Partial report: integrated senses (sound/sight) = higher recall success
Sensory Memories
duration differs for different senses
- iconic .5 sec
- echoic 3-4 sec
- tactile <1 sec
Working Memory
a new name for short-term memory, has limited capacity (7±2) and short duration (20 seconds)

Baddeley
Brown/Peterson and Peterson (1958-59): tested duration
Landauer (1986): Long-term Memory
Estimates on long-term memory capacity range from 1000 billion to 1,000,000 billion bits of information

basically unlimited
Lynch (2002): Synaptic Change, LTM

Kandel and Schwartz (1982): Seratonin release
Synaptic change: Long-term potentiation refers to synaptic enhancement after learning – when your dendrites grow and expand

Increase in neurotransmitter release or receptors on the receiving neuron indicates strengthening of synapses
Explicit (declarative) memory: LTM
refers to facts and experiences that one can consciously know and declare

processed in the hippocampus – neural center in the limbic system
Implicit (procedural) memory: LTM
involves learning an action (skills: motor/cognitive, classical/operant conditioning effects), and the individual does not know or declare what she knows

processed in the cerebellum – a neural center in the hindbrain
Retrieval Cues
To retrieve a specific memory from the web of associations, you first need to activate one of the strands that lead to it, a process called priming.

moods, emotions
Why we forget
encoding failure
storage decay
retrieval failure
interference:
i. Proactive interference: occurs when something you learned earlier disrupts something you’re trying to learn (new phone number)
ii. Retroactive interference: occurs when new information make it harder to remember what you once knew (mom’s appearance when you were little)
Loftus (1995)
constructing memories of being lost in a mall