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17 Cards in this Set

  • Front
  • Back
levels of processing
the degree to which information is processed during memory encoding/storage

shallow (physical)
Deep (meaning)
encoding specificity principle
ease of retrieval from LTM depends on the match between the way information is encoded and the way it later is retrieved

more neural network that represents it is activated
spacing effect
superiority of memory for info. rehearsed over longer time intervals

Bahrick study- 5 yrs., foreign lang. vocab
mnemonic devices
systematic strategies for remembering information (external aids- note taking; or internal aids- mental lists)
SQ3R
survey, question, read, recite, review
Method of Loci
physical location linked with items you want to recall
(backpack in room)
Peg Method
imagery combined with a verbal rhyme

one-son (son holding a quart of milk)
two-shoe (grapes in shoe)
three-ski (yogurt while skiing)
Node
a set of neurons distributed throughout the brain that fires together to produce a mental representation of an object or category

nodes without a direct link can become associated through experience
networks of association
ideas that are mentally connected with one another by repeatedly occurring together
Spreading Activation theory
activating one node in a network can trigger activation in closely related nodes

Experiment: participants presented with word pairs: ocean-moon-- then asked about detergent-- TIDE
Forgetting
inability to recall previously learned information
Ebbinghaus + forgetting
documented the rate of forgetting

initial rate is rapid but then gradual loss

increasing initial study raises the same graph (because forgetting is at the same rate)
Forgetting: Decay Theory
memory is a neural trace that fades (is weakened) with disuse
Interference Theory
conflict between new and old memories

Proactive-- old affects new memories
Retroactive-- new affects old
Motivated forgetting
forgetting for a reason (avoid painful memories)
Emotions impairing memory
stress levels: corrode neural connections and shrink hippocampus

and block retrieval of old memories
Emotions help memory
flashbulb memories: vivid memories of emotionally significant events or moments