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142 Cards in this Set
- Front
- Back
cognitive dissonance theory
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the aversive drive state caused by holding 2 or more inconsistent cognitions, consonance is pleasant, dissonance is unpleasant, we have a motivation to reduce dissonance
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reduce dissonance
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change relevant behavior, change relevant cognition, add new consonant cognition
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post decision dissonance
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Dissonance aroused after making a decision, similar alternatives, irrevocability
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post decision dissonance study
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Monet prints - moved up or down in rankings
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Irrevocability: Gilovich & Ebert (2002)
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o Students make 2 photos and choose one to keep
o Decision is either revocable (4 days to swap) or irrevocable (never) o Students either predicted what their satisfaction will be in 3 days or go away and report satisfaction 3 days later o Joy of being stuck: irreversible decisions reported much more satisfaction than those of the reversible group o Choice makes people less happy |
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insufficient justification
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Dissonance aroused when one’s behavior does not appear justified by external forces
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Festinger and Carlsmith (1959) - insufficient justification
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• All P’s go through tedious, boring study
• After, asked to stay and do next task, help with next study---pay one dollar or twenty dollars • $20 participants --- I told someone it was very interesting, but I was paid 20 dollars to do it. • $1 participants --- I told someone it was very interesting, but I was only paid one dollar to do it. –but why??? • Insufficient justification: expect the one dollar group to reduce their dissonance by actually liking the study more • Given anonymous surveys: 20 dollar people hated it, one dollar people liked it • Uncomfortable to say no to someone |
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Justification of effort
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Tendency to increase liking for something we’ve worked hard to attain
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Aronson and Mills (1959) – initiation type experiment
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• Either randomly assigned to group, mild tasks to get in, more severe tasks to get in
• Listened to pre-recorded discussion, rate discussion • Levels of initiation correlated with who rated the discussion higher or lower |
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Overjustification effect
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When kids are paid to do something they like (e.g. reading, drawing), they end up liking it less
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Elaboration Likelihood Model (ELM) Petty and Cacioppo
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Low motivation and/or ability
• Persuaded on the basis of relatively superficial, easy to process cues High motivation and/or ability • Persuaded … |
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Yale Attitude change approach
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o Who says what to whom
o Who: The Source of the communication o What: The nature of the communication o To whom: the nature of the audience |
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Elaboration Likelihood Model Study
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o Presented ads for disposable razors
o Three independent variables: motivation, source, argument strength • Celeb vs rando, good argument vs weak argument, etc o Dependent variable: attitude toward the razor o Results: in high motivation condition, people pay attention to the strength of the argument, in low motivation condition, celeb matters, but also celeb and strong argument was most |
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Fear-arousing communications
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o The trick is to not scare people so much that they tune out the message
o Moderate fear + way to reduce fear |
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Leventhal, 1970 - fear
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• Fearful message about tetanus shots
• ½ got fear appeal only → 3% got shots • ½ got fear appeal + map to clinic → 28% got shots |
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Milgram, Bickman, and Berkowitz (1969) - conformity
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passersby stopping and looking up,
more people originally looking up, more passersby who stop/look up |
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conformity
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o Change in behavior due to the real or imagined influence of other people
o Most subtle, least recognized |
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compliance
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o Change in behavior due to direct requests from another person
o Authority |
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obedience
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o Change in behavior due to commands of an authority figure
o More effort to say no o Milgram shock experiment |
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Conformity → Compliance → Obedience
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o Increasing pressure on the individual
o Difficult to say no to conformity because not always conscious |
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Why do people conform?
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o Curiosity, want to know something I don’t know
o To be accepted and liked o Want to be liked by someone with power/will benefit you o Conform because it is uncomfortable not to |
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Informational Social Influence
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o Occurs when we believe others’ interpretation of a situation is more correct than ours
o Other people serve as a source of info for how to act o Reflects a need to know what’s right |
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Sherif’s Autokinetic Effect Study
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• Single P in dark room shown a single point of light
• Task: estimate distance that light moves • Light is stationary but appears to move • After practice trials, confederate comes into room • Confederate gives consistently higher or lower estimates • Result: Ps gradually conformed with confederate’s estimates |
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Normative Social Influence
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o Occurs when we believe doing so will get others to like/accept us
o Others convey implicit or explicit social norms (rules about acceptable values and beliefs) o Reflects a need to be accepted/liked |
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Asch’s Line-Judgment Experiment
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o Ps run 1 at a time with several confederates
o Which of the three lines is the same length? o Felt uncomfortable for them to not conform – once conformed once, continued to conform o Easy and unambiguous task o Control groups got answer right 100% of the time o In practice trials, everyone agrees o On 3rd trial, confederates choose obviously wrong line o Results: 76% give at least 1 wrong answer |
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Reflex Speed Study – Kassin and Kiechel (1996)
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o Confederate reads letters out loud, while Ps’ type, but don’t hit the ALT key!
o Fast vs. slow reading of the list o 1 minute in, computer malfunctions o Experimenter accuses Ps of hitting the ALT key o All Ps initially deny it, but then confederate either reports seeing nothing (no witness condition) or “admits” to seeing P press forbidden key (witness condition) o Experimenter demands P sign handwritten confession |
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Public conformity vs. Private acceptance
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we may conform outwardly to keep harmony, but know the ‘right’ answer inside AND when we’re not sure we’re more likely to use others’ opinions, beliefs, behaviors, etc to inform our own behavior
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Composition of Groups
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o Groups have social norms to guide behavior
o Groups have well-defined social roles o Vary in level of group cohesiveness |
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Social norms
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o Implicit or explicit rules about acceptable behaviors, values, and beliefs of members of a group
o Berkley Naked Man |
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social roles
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o Shared expectations about how particular group members should behave
o Potential costs • Individual personality may be taken over by power of role • Violation of social roles meets with censure from other group members |
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cohesiveness
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How tightly bound the group is and how much group members like each other and the group
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Milgram Prison experiment
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glasses, uniforms, numbers, nightsticks, solitary confinement, power, control etc.
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Deindividuation
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o The state in which a person loses the sense of him or herself as an individual
o Occurs: in crowds, when physically anonymous, group chanting or stomping – uniforms o Effects of deindividuation o Brandon Vedas, a 21 year old man in a chatroom o Took a fatal overdose of pills while others egged him on |
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social facilitation
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Presence of others strengthens well-learned or dominant responses but inhibits less practiced or new responses
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social loafing
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o People to perform worse on simple tasks and better on complex tasks if they are in a group and not being individually evaluated
o Audience matters if they can identify you or not |
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social loafing
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o People to perform worse on simple tasks and better on complex tasks if they are in a group and not being individually evaluated
o Audience matters if they can identify you or not |
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Evaluation, Arousal, and Task Complexity
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o Presence of others → Evaluation apprehension → arousal → enhanced performance or impaired performance on complex tasks
o Presence of others → no evaluation apprehension → relaxation → impaired performance on simple tasks or enhanced performance on complex tasks |
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Social facilitation in cockroaches
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o Escape from light
o Simple vs. complex maze o Audience or no audience o Faster in simple when they had an audience o Slower in complex ?? |
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Group polarization
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o Tendency for groups to make decisions that are more extreme than the initial inclinations of their members
o Can shift to either greater risk or greater caution |
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groupthink
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Kind of thinking in which maintaining group cohesiveness and solidarity is more important than considering the facts of what is being discussed…? – table in book
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emotion
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A brief physiological and psychological response to an event that is felt subjectively and prepares a person for action
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physiology
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o Sympathetic and parasympathetic nervous systems
• Heart rate, blood pressure, skin conductance, finger temp o Central nervous system • Brain etc. o Profiles and locations help us understand arousal, intensity and possible circuits, but not to identify emotion |
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Levenson, Ekman, and Friesen (1990)
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o Directed Facial Action Task (DFAT)
• Pull eyebrows down and together • Raise your upper eyelid • Push your lower lip up and press your lips together o Findings: • Participants were able to identify the emotion from the instructions • Reliable physio profiles o Can’t go from physio to emotion label |
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James-Lange theory
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o Specific bodily (physio) response tells us what emotion we are feeling, phenomenology comes from physiology
o Event → Specific bodily response → subjective emotion o See a bear, increase HR, sweat, run. THEN say “I’m scared” |
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Two-Factor Theory of emotion
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o Schacter and Singer (1964)
o Arousal is generalized, not specific o All emotions are the same o Event → general arousal + cognitive appraisal → emotion |
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Two-factor theory of love
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o Builds on Schacter and Singer’s 2-factor theory of emotion
o Romantic attraction = unexplained arousal + attribution of arousal to romantic partner |
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the bridge study (Dutton and Aron, 1974)
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• Males crossed a bridge
• Attractive experimenter • At end of study, gave them her phone number, they could call if they had questions • Results: if rickety, 50% went home and called, if solid, only 13% • Other: waits until after bridge to give number • Rickety bridge with HR up → I like her, then call |
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emblems
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thumbs up, giving the finger
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morality
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o A system of principles that guide evaluative judgments of good or bad in the character or actions of another
• Obligation • Inclusion – everyone is subject to rules • Sanctions – if not followed, punished o Killing, incest, stealing, fidelity, lying |
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Kohlberg: moral reasoning
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o Cognitive approach:
• Result of a reasoning process • Levels of reasoning (like Piaget’s developmental stages) • Judged not by the decisions one makes, but the reasons behind them |
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Kohlberg's levels/stages
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• Preconventional level – to get something back or to not be punished
• Conventional – doing it because other people have sense that it is right or wrong – other people might think poorly of me, duty – others expect of you, against the law etc. • Postconventional level – understand over time that it is wrong |
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Kohlberg Heinz dilemma
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steal the medicine or not? asked different age groups
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problems with Kohlberg
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• Conscious? Controllable?
• Culturally biased? • Western, male perspective • Focus on justice, rights, and autonomy • Excludes caring and duties to others • How would Kohlberg deal with this? |
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Social Intuitionist Model (Haidt, 2001)
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o Two step model:
1. Make moral judgment based on emotional reaction: “Ew, that’s wrong” 2. Try to justify evaluations based on a priori moral theories (e.g., harm) |
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Study of the two-step model (Haidt, Koller, and Dias, 1993)
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• P’s in U.S. and Brazil read scenarios
• Harmful (e.g., push off swing) • Violated social convention (e.g., eat with hands) • Harmless, but offensive (e.g., burn flag, eat dog, sex with chicken) • P’s reported whether the action bothered them and whether the person should be punished • P’s also report emotion felt and why person should be punished • Different results depending on U.S. and Brazil and SES |
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introspection
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the process whereby people look inward and examine their own thoughts, feelings, motives
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self-awareness theory
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idea that when people focus their attention on themselves, they evaluate and compare their behavior to their internal standards and values
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causal theories
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theories about the causes of one's own feelings and behaviors; often we learn such theories from our culture (e.g., "absence makes the heart grow fonder")
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reasons-generated attitude change
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attitude change resulting from thinking about the reasons for one's attitudes; people assume their attitudes match the reasons that are plausible and easy to verbalize
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self-perception theory
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the theory that when our attitudes and feelings are uncertain or ambiguous, we infer these states by observing our behavior and the situation in which it occurs
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impression management
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the attempt by people to get others to see them as they want to be seen
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ingratiation
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process whereby people flatter, praise, and generally try to make themselves likable to another person, often of higher status
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self-handicapping
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strategy whereby people create obstacles and excuses for themselves so that if they do poorly on a task, they can avoid blaming themselves
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impact bias
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the tendency to overestimate the intensity and duration of our emotional reactions to future negative events
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lowballing
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unscrupulous strategy whereby salesperson induces a customer to agree to purchase a product at a very low cost, subsequently claims it was error, then raises price, frequently customer will agree to purchase
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external justification
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reason or explanation for dissonant personal behavior that resides outside the individual (e.g., in order to recieve a large reward or avoid a severe punishment
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internal justification
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reduction of dissonance by changing something about oneself (e.g., attitude or behavior)
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counterattitudinal advocacy
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stating an opinion or attitude that runs counter to one's private belief or attitude
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hypocrisy induction
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arousal of dissonance by having individuals make statements that run counter to their behaviors and then reminding them of the inconsistency between what they advocated and their behavior. the purpose is to lead individuals to more responsible behavior
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insufficient punishment
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dissonance aroused when individuals lack sufficient external justification for having resisted a desired activity or object, usually resulting in individual's devaluing the forbidden thing
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self-persuasion
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long-lasting form of attitude change that results from attempts at self-justification
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attitudes
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evaluations of people, objects, and ideas
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cognitively based attitude
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an attitude based primarily on people's beliefs about the properties of an attitude object
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affectively based attitude
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an attitude based more on people's feelings and values than on their beliefs about the nature of an attitude object
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classical conditioning
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phenomenon whereby a stimulus that elicits an emotional response (e.g. your grandmother) is repeatedly paired with a neutral stimulus that does not (e.g. the smell of mothballs) until the neutral stimulus takes on the emotional properties of the first stimulus
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operant conditioning
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phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward (positive reinforcement) or punishment
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behaviorally based attitude
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an attitude based on observations of how one behaves toward an attitude object
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explicit attitudes
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attitudes that we consciously endorse and can easily report
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implicit attitudes
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attitudes that are involuntarily uncontrollable, and at times unconscious
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persuasive communication
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communication (e.g. a speech pr television ad) advocating a particular side of an issue
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elaboration likelihood model definition
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model explaining two ways in which persuasive communications can cause attitude change: centrally, when people are motivated and have the ability to pay attention to the arguments in the communication, and peripherally, when people do not pay attention to the arguments but are instead swayed by surface characteristics (e.g. who gave the speech)
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central route to persuasion
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the case whereby people elaborate on a persuasive communication, listening carefully to and thinking about the arguments, as occurs when people have both the ability and the motivation to listen carefully to a communication
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need for cognition
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personality variable reflecting the extent to which people engage in and enjoy effortful cognitive activities
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heuristic-systematic model of persuasion
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an explanation of the two ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments or using mental shortcuts (heuristics), such as "experts are always right"
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attitude inoculation
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making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position
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reactance theory
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idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of reactance is aroused, which they can reduce by performing the threatened behavior
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attitude accessibility
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strength of the association between an attitude object and a person's evaluation of that object, measured by the speed with which people can report how they feel about the object
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theory of planned behavior
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the idea that the best predictors of a person's planned, deliberate behaviors are the person's attitudes toward specific behaviors, subjective norms, and perceived behavioral control
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subliminal messages
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words or pictures that are not consciously perceived but may nevertheless influence people's judgments, attitudes, and behaviors
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private acceptance
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conforming to other people's behavior out of a genuine belief that what they are doing or saying is right
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public compliance
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conforming to other people's behavior publicly without necessarily believing in what the other people are doing or saying
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contagion
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the rapid spread of emotions or behaviors through a crowd
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mass psychogenic illness
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occurrence, in a group of people, of similar physical symptoms with no known physical cause
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social norms
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implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members
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social impact theory
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idea that conforming to social influence depends on the strength of the group's importance, its immediacy, and the number of people in the group
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idiosyncrasy credits
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tolerance a person earns, over time, by conforming to group norms; if enough idiosyncrasy credits are earned, the person can, on occasion, behave defiantly without retribution from the group
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minority influence
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case where a minority of group members influences the behavior or beliefs of the majority - global warming
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injunctive norms
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people's perceptions of what behaviors are approved or disapproved of by others
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descriptive norms
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people's perceptions of how people actually behave in given situations, regardless of whether the behavior is approved or disapproved of by others
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group
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three or more people who interact and are interdependent in the sense that their needs and goals cause them to influence each other
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social roles
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shared expectations in a group about how particular people are supposed to behave
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process loss
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any aspect of group interaction that inhibits good problem solving
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transactive memory
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combined memory of two people that is more efficient than the memory of either individual
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groupthink
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maintaining agreement is more important than the facts etc
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group polarization
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tendency for groups to make decisions that are more extreme than the initial inclinations of its members
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great person theory
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idea that certain key personality traits make a person a good leader, regardless of the situation
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transactional leaders
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leaders who set clear, short-term goals and reward people who meet them
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transformational leaders
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leaders who inspire followers to focus on common, long-term goals
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contingency theory of leadership
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idea that leadership effectiveness depends both on how task-oriented or relationship-oriented the leader is and on the amount of control and influence the leader has over the group
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task-oriented leader
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a leader who is concerned more with getting the job done than with workers' feelings and relationships
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relationship-oriented leader
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leader who is concerned primarily with workers' feelings and relationships
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social dilemma
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conflict in which the most beneficial action for an individual will, if chosen by most people, have harmful effects on everyone
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tit for tat strategy
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means of encouraging cooperation by at first acting cooperatively but then always responding the way your opponent did (cooperatively or competitively) on the previous trial
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public goods dilemma
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social dilemma in which individuals must contribute to a common pool in order to maintain the public good
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commons dilemma
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social dilemma in which everyone takes from a common pool of goods that will replenish itself is used in moderation but will disappear if overused
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negotiation
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form of communication between opposing sides in a conflict in which offers and counteroffers are made and a solution occurs only when both parties agree
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integrative solution
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solution to a conflict whereby the parties make trade-offs on issues according to their different interests; each side concedes the most on issues that are unimportant to it but important to the other side
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social perception
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study of how we form impressions of and make inferences about other people
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nonverbal communication
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way in which people communicate, intentionally or unintentionally, without words - facial expressions, tone of voice, gestures, body position, movement, touch, gaze
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encode
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perform non-verbal communication
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decode
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interpret non-verbal communication
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affect blend
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facial expression in which one part of the face registers one emotion while another part registers a different one
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display rules
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culturally determined rules about which nonverbal behaviors are appropriate to display
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implicit personality theory
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schema used to group various personality traits together - someone who is kind will be generous as well
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analytic thinking style
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focus on properties of objects without considering their surrounding context - Western
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holistic thinking style
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focus on overall context, East Asian cultures
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independent view of self
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way of defining oneself in terms of one's own internal thoughts, feelings, and actions and not in terms of thoughts, feelings, and actions of other people
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interdependent view of self
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way of defining oneself in terms of one's relationships to other people; recognizing that one's behavior is often determined by the thoughts, feelings, and actions of others
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task-contingent rewards
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rewards that are given for performing a task, regardless of how well the task is done
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performance contingent rewards
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rewards that are based on how well we perform a task
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misattribution of arousal
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process whereby people make mistaken inferences about what is causing them to feel the way they do
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appraisal theories of emotion
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theories holding that emotions result from people's interpretations and explanations of events, even in the absence of physiological arousal
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fixed mindset
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idea that we have a set amount of an ability that cannot change
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growth mindset
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idea that our abilities are malleable qualities that we can cultivate and grow
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moral transgressions
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violations of others' rights, harm to others
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social convention transgressions
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violations of social norms such as how we eat, greet each other, gender based roles, etc.
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ethic of autonomy
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framework of moral reasoning centered on protecting one's own freedom and rights to pursue own interests
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ethic of community
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duty, status, hierarchy, interdependence, protect relationships and roles within group/community
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ethic of divinity
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purity, sanctity, pollution, and sin etc.
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distributive justice
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type of justice based on whether people think the outcomes for them are fair or unfair
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procedural justice
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type of justice based on whether process by which rewards and punishments are distributed is fair or unfair
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restorative justice
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actions people take, such as apologies or punishment, to restore justice
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