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9 Cards in this Set

  • Front
  • Back

lab experiments

-controlled artificial environment


-experimenter manipulates IV


-experimenter measures DV


-attempts to minimise EV


-uses standardised procedures

advantages of lab experiments

-high internal validity, IV manipulated + EV minimised so likely that IV is responsible for changes in DV, can establish cause and effect


-high reliability, procedures are standardised so experiment can be replicated

disadvantages of lab experiments

-low ecological validity + mundane realism, setting is artificial so doesn’t represent real life, pps asked to do tasks they would not do in real life, can’t generalise results to real life


-demand characteristics, pps aware they are taking part in an experiment so mast change their behaviour to meet expectations, behaviour is unnatural + doesn’t reflect their true behaviour

field experiments

-conducted in natural real world environments


-experimenter manipulates IV


-experimenter measures DV


-minimal control of EV


-confederate actors used

advantages of field experiments

-high ecological validity + mundane realism,conducted in natural environments + given everyday tasks, can be generalised to real life


-demand characteristics unlikely, pps unaware they are in experiment so won’t change their behaviour to fit aim, means pps behaviour will be natural + reflect true behaviour

disadvantages of field experiments

-low internal validity, hard to control EVs so can’t say if IV is responsible for change in DV, can’t establish cause + effect


-low reliability, conditions in field experiments are natural + hard to standardise, means other researchers can’t replicate same field experiment

natural + quasi experiments

-can be conducted in any setting


-measures DV


-no control over EV


-IV not manipulated so is naturally occurring

advantages of natural + quasi experiments

-can be used to study sensitive research questions, allow investigations of variables that would be harmful to manipulate, means it’s ethical


-high ecological validity/mundane realism, if conducted in natural environments or given everyday tasks, behaviour is natural + can be generalised to real life

disadvantages of natural + quasi experiments

-low internal validity, IV bid manipulated + minimal control over EV, hard to establish cause + effect


-low reliability, IV is naturally occurring + may be a one off event, procedures may not be standardised, means other researchers can’t replicate experiment