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54 Cards in this Set

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  • Back
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Cocktail Party Effect

Focus on one out of many voices

Musicians are very good at this trick!

Define COG PSYCH

How people perceive, learn, remember and think about info

Availability Heuristic

Make judgements based on how easy we can call something to mind

Why Apple promotes it's products so much...

Dialect

Ideas evolve over time thru transformation

Thesis, antithesis, synthesis

PSYC = philosophy + physiology

Understand general nature + study life-sustaining functions in living matter

Nature + science

Plato was a _ and believed _.

Rationalist; knowledge = thinking and logical analysis

Aristotle was a _ and believed _.

Empiricist; aquire knowledge via evidence thru thinking and observation

Define Structuralism

Understand structure of mind and it's perceptions by analyzing them thru attention, memory, sensation, etc.

"Structure" = constant

Who was the 1st full fledged structuralist, and what did he rely on for work?

Titchener; introspection

What was the importance of William James's Principles of psychology?

Brought about PRAGMATISM: knowledge is validated by its usefulness



Things have a purpose!

Define Introspection

Deliberate looking inward at info passing thru consciousness, modeled after physics

Can't ever be used as solid evidence to a theory bc we can't see what is in another's head.

What was the 1st major school of thought?

Structuralism, in GERMANY by Wundt

Define Functionalism

Seek to understand what people do and why they do it; process of thought rather than contents

Didn't like structuralism's views on constituent components...

Which is better suited for neuroscience and which for cog. psych., and why? (Structuralism, functionalism)

Structuralism = neuroscience bc brain influences the mind



Functionalism = cog psych bc mind is independent from brain, but compliments it.

Associationism

Examine how elements of mind (events, ideas) can become associated, and result in learning

Didn't like how functionalism had no specific mechanism by which learning takes place

What are 3 ways the mind can be associated with itself?

Contiguity: occur around the same time



Similarity: similar properties & features



Contrast: show polarities

1. Snowmen and Christmas


2. Clouds and cotton balls


3. Hot and cold

Behaviorism is the relation btwn _ and _.

Focus on relation btwn observable behavior and environmental stimuli

To make physical what others call mental

What were Pavlov, Watson, Skinner, Toleman, and Bandura known for as behaviorists?

Pavlov: classical conditioned learning (food - whistle - salivate)



Watson: "father" of radical behaviorism



Skinner: operant conditioning (behavior depends on rewards and punishments)



Toleman: all behavior is directed toward a common goal



Bandura: learning is a result of observations

What is Gestalt Psychology?

Focus on the "wholes" instead if smaller parts; studies insight

If you break down water in to H2 and O, you don't have water anymore. Just focus on water.

Cognitivism

Belief that much of human behavior can be understood by how we think

How is Cognitivism similar to behaviorism and gestalt?

Like Behaviorism: use quantative analysis to study how people think



Like Gestalt: emphasize internal mental processes

Behavior and insight

What 3 things lead to the development of Cognitive Psychology?

1. Disappointment with subject matter - environment doesn't make me remember, I remember!



2. Active nature of the human - the mind always has a role



3. Different kinds of memory...

1. Language is not just an action


2. We have active memories


3. I.e. previous knowledge, planning, etc.

How did the rise of Cog Psych in Europe differ?

Focused on qualities changes of behavior by using schemata to determine the type of interaction with the environment.

Schemata

What was Logic Theory Machine about?

How the mind is like a machine, can be related to computer science

Machine

What was The Magical Number 7 plus or minus 2 about?

Discover internal processes by how we can hold 7 +/- 2 things in our heads at one time

Internal processes

What was "Three Models of Language" about?

Linguistics, and how our minds follow similar rules to language.

Linguistics

Thoughts are like a computational mind: how do these play a role in that idea?



1. Symbol- Manipulation


2. Truth - preserving

1. Thoughts are arranged like words, and can be rearranged to make a new thought.



2. Thoughts do not mix like paint, they stay separate.

Example of Sensation vs. Perception (light)

Sensation: light hits your eyes


Perception: takes energy and knowledge of the world, and turns it into meaning (what you see)

Describe artificial intelligence

Machines can be programed to demonstrate info processing

Bank checks are only recognized in the square font.

According to the line discrepancy theory, how does perception relate to the things we see in the objective world?

There is an egaggerated response (electric shock) or a subjective view (brightness) of what we see.



Electric shock plateaus vertically - at some point, you can't tell how many volts of pain you're getting, it's just painful.



Brightness plateaus horizontally - at first something gets brighter and we notice it, but then it's too hard to notice the difference

Brightness vs Electric shock

How is imitation a form of internal processing?

Newborns are born with the ability at birth; we are born with the ability to learn language. Ex: "pre-programmed"

Newborns...

3 "T's" of Consciousness and what they do

1. Transduction: signals from the world are changed to "body signals"


2. Transmission: "body signals" bring back original signals (so we know what we're seeing)


3. Translated thru language

Example:


1. Sound waves change to neuron movements in the brain


2. Recognize that it is a piano


3. "I hear a piano playing."


Why are some thing "pre-learned" for humans?

We are limited in the differences we see in the world, hence we are able to grow and learn.

If no differences in language - we'd never understand anyone!

Distal stimulus vs proximal stimulus vs perception

Distal: an actual object in the environment



Proximal: info registered on your sensory receptors



Perception: what you must contribute

Apple vs what's on your retina vs what you tell yourself you see

Partial report Technique

Cueing part of the material to be memorized works better than trying to memorize the whole thing

Memorizing letters via rows

Change Blindness


Why?

Failure to detect changes to people during a real world interaction



Because we remember relationships, not details

Man with map jumps behind poster

Inattentional Blindness

If you don't expect something, you're less likely to see it.

Miss the gorilla?

Automatic vs Controlled Processing

Automatic: easy, familiar


Controlled: difficult, unfamiliar

Walking vs driving a stick shift

What does precuing direct us to do, and what does it allow the mind to do?

Directs our attention the the object, not just the area



Allows our minds to "fill in the blanks"

Rectangles with cue in top right corner

What are the 2 parts of the Feature Integration Theory?

Preattentive and focused

1. See size, shape, redness...


2. See apple

What are the 2 steps of the Preattentive Stage?

1. Perception of primitives: color, curves, movement, etc.



2. Object recognition

What is Attentional Blink?

Cues (white letter) help focus our attention

Video gamers are really good at this!

Recap:


Perception, Recognition, Action, Knowledge, Object Recognition

Perception: conscious sensory experience



Recognition: ability to place an object in a category that gives it meaning



Action: how thoughts relate to movement



Knowledge: things and how to do things



Object recognition: identify categories

Holistic Basis

Easier to remember a whole face than just the parts bc the whole is what is meaningful

Faces vs houses

Figure vs Ground

Figure: meaningful object with contours and edges



Ground: less relevant background



They can switch, but you can't see both at the same time.

Ex: matador bull fighting painting

Gestalt Approaches to Perception

Proximity: nearby


Similarity: likeness


Closure: complete even though we only see parts


Continuity: see lines that fit rather than broken


Figure Ground: stand out vs recede into background


Symmetry: balanced proportions from center

6, *doodle!

What is weber's law and what does it mean?

DL = K*S



DL: difference between 2 things


K: constant


S: something in the universe

An equation

What is Intelligence?

Capacity to learn from experience


Ability to adapt to environment

2 points

3 models of intelligence:

3 - stratum module: specific abilities, broad abilities, g



Theory of Multiple Intelligences: 8 intelligences



Triarchic Theory: creative, analytical, practical

3 8 3

5 Fundamental ideas of Cognitive Psychology

1. Both theories and studies are important.


2. Its adaptive


3. Processes like Memory and perception interact with one another


4. Uses many scientific methods


5. Findings can affect applications, and applied research can affect understandings.

Bottum-Up Theories

Perception starts with looking at a stimulus

Bottom= eyeball


Top= the mind understanding

Top-down Theories

Perception starts with sensory info, then adds prior knowledge, then you recognize the object.

Top= senses


Bottom= object

How do bottom - up and Top-down Theories relate?

B-U: we perceive objects holistically


T-D: we perceive more analytically if we plan to act on them

See a cell phone vs use the cell phone

2 recognition systems

Feature Analysis: recognize parts and assemble parts into wholes



Configuration: recognize objects in larger groups

Tulip = stem + pedals + center



See tulips in a garden