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10 Cards in this Set
- Front
- Back
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Testimonial |
Use of well-known, respected people to endorse a product or service |
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Transfer |
Active relating something or someone we like with a product |
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plain folks |
Practical product of good value for ordinary people use of everyday people to sell a product or service , Jared the subway guy |
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Glittering generalities |
Uses attractive but vague words that makes things sound good but really say nothing |
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Bandwagon |
Appeals to people's need to be part of a group |
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Name calling |
Use of names that is out fear or hatred in a viewer |
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Card stacking |
Strategy of showing a products best feature, telling half truth, and emitting or lying about potential problems |
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Snob appeal |
Appeal to those who want to be part of an exclusive group |
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Repetition |
Product name or slogan is repeated |
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Reward |
Advertisers offer gifts are rebates to get you to purchase products that may not want or need |
