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8 Cards in this Set
- Front
- Back
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Aims to turn person against another person or product |
name calling |
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Used to create feelings |
glittering generalities |
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uses symbols of any kind |
transfer |
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Taking advantage of popular people |
testimonial |
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Ordinary person to create idea that people alike |
plain folks |
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Aims to create a hype or trend |
bandwagons |
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Supressing negative facts |
card stacking |
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Saying statement over and over again |
repetition |
