The Use Of Propaganda In Animal Farm

Animal Farm is a book about the russian war represented through animal figures. Through the book there are many propaganda techniques being used. Propaganda is the government's techniques to fill the uneducated people. There are three forms of propaganda that have been used in Animal Farm. The three techniques are Name Calling, Card Stacking, and Glittering Generalities. Name Calling is when someone uses negative words against an enemy. Card Stacking is when a politician or businessmen stack many statistics and facts about one thing. Glittering Generalities is when people use positive, strong words to get to the audience's emotions during a speech. Many governments might exclude some of these propaganda techniques but, these three propaganda …show more content…
Card Stacking is when a businessmen or politician is persuading an audience. They use many statistics and facts to convince the audience. Card Stacking fits in the Logos form of propaganda because logos is when you convince with many proven facts and statistics.The book Animal Farm says,” No animal in England knows the meaning of happiness or leisure after he is a year old. No animal in England is free. The life of an animal is misery and slavery; that is the plain truth.” This represents Card Stacking because it stacks up all the negatives of how the animals live. The speaker was making generalizations about how the animals live. They may have thought it was bad but compared to other farms, there's was functional. Card Stacking is being used in the United States today. For advertisements, many companies use statistics to show that their product is the most reliable. For example, their is a medical advertisement that shows many facts and statistics about the product. Card Stacking has been used many times in the past and it will most likely continue to be used in the future. It is a key for companies to persuade an audience …show more content…
This propaganda is the form Ethos. It is Ethos because using the strong words can make the audience feel emotion in what the speaker is saying. An example from the book Animal Farm is ,”Fix your eyes on that, comrades, throughout the short remainder of your lives! And above all, pass on this message of mine to those who come after you, so that future generations shall carry on the struggle until it is victorious.” This is only one of the many examples of Old Major using strong powerful words to give the animals encouragement to eliminate the humans. An example from modern day government is also the campaign of Donald Trump and Hillary Clinton. In all of their speeches and debates, they use very strong words to get to the audience's emotion. They speak powerfully and have confidence that gets everyone's attention. Glittering Generalities is being used in many governments around the