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13 Cards in this Set
- Front
- Back
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Relationship |
An enduring link between a brand and it's customers. Successful relationships between customers and brands lead to repeat purchasing and, ideally, loyalty toward a brand. |
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Positioning statement |
The key idea that encapsulates what a brand is intended to stand for in the target market's mind and then consistently delivers the same idea across all media channels |
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Touchpoints |
Any message medium capable of reaching target customers and presenting the brand in a favorable light. |
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Social media marketing |
Forms of electronic communication through which user-generated content (information, ideas and videos) can be shared within the user's network |
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Direct marketing |
An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location |
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Personal selling |
A paid, person-to-person communication in which a seller determines needs and wants of prospective buyers and attempts to persuade these buyers to purchase the company's products or services |
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