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44 Cards in this Set

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In terms of a model of communication, television viewers talking on the phone, several advertising messages together, or a messages that do not reach a desired target audience are all examples of:
noise
In terms of a model of communication, televisions, billboards, and coupons are all examples of:
transmission devices
The four "Ps" of marketing, product, price, place (distribution), and promotion are all part of:
the marketing mix
Theoretical frameworks, types of appeals, message strategies, and executional frameworks are all:
advertising tools
Who tends to now have greater power in the marketing channel?
consumers
The fact that a consumer can order a product from anywhere in the world is an example of:
increasing competition
The belief that Charmin, Cottenelle, and other toilet tissues are all basically the same is an example of:
brand parity
When a consumer calls a company to complain that a product did not work correctly, the conversation is a:
contact point
When a shoe company uses the same advertising message and tag line, such as "Just Do It," around the world, it is an example of:
standardization
Choices between standardization and adaptation are part of which program?
Globally Integrated Marketing Communications
A creative is the person who actually develops an advertisement.
True
Ford, GM, and Toyota are senders in a communications model.
True
The most common form of noise affecting marketing communications is clutter.
True
Channel surfing during commercial breaks is an example of decoding.
FALSE
Sponsoring a race car driver is an example of direct marketing.
FALSE
When people believe a company is unethical, it is example of poor brand and image management.
TRUE
Evaluating a commercial and deciding it did not work is an example of an integration tool in an IMC program.
TRUE
The Internet has made IMC programs more crucial to account executives in advertising companies.
TRUE
The belief that a Whopper is superior to a Big Mac is an example of brand parity.
FALSE
One-size-fits-all is an example of adaptation in a GMIC program.
FALSE
Who are the key individuals associated with advertising and marketing communications programs?
The account executive, the brand manager, and the creative.
What are some of the major ethical issues associated with IMC programs?
They are that marketing causes people to buy more that they can afford, overemphasizes materialism, increases the costs of goods and services, perpetuates stereotypes, leads to offensive commercials, lead people to bad habits, use unfair tactics such as bait-and-switch, creates deceptive advertisements, makes unethical ads aimed and children, and is associated with deceptive salespeople.
Transmitting, receiving, and processing information are all part of:
communication
Anything that distorts or disrupts a message is called:
noise
IMC
Integrated Marketing Communications
The components of promotion include all of the following, except_____.
distribution
Corporate image and brand management, understanding buyer behaviors, and promotions opportunity analysis are all part of the IMC:
foundation
What part of market channels have changed?
channel power has changed
When consumers believe there are no differences among products in a group, it is called:
brand parity
The places where a company meets customers are called:
contact points
When a product is made the same way and promoted with the same marketing message, it is called:
standardization
When marketing messages are customized to fit individual regions or countries, it is called:
adaptation
Encoding and decoding are part of the communication process.
TRUE
Marketing messages travel through communication transmission devices.
TRUE
Product development is one of the key components of promotions programs.
FALSE
Trade promotions, consumer promotions, personal selling, public relations, and sponsorships are part of the IMC foundation.
"False
New and faster forms of information technology have increased the importance of IMC programs.
"True
In today's marketplace, most channel power is held by producers.
FALSE
IMC programs have increased in value due to rising levels of competition.
"True
The perception that most products in a group are the same is called brand parity.
"True
GMIC stands for globally integrated marketing communications.
"True
Standardization and adaptation normally are the same thing in marketing communications programs.
"False
Name the four major IMC components.
the foundation, advertising tools, promotional tools, and integration tools
What are the causes of an increased value of IMC programs in today's marketing programs?
The development of information technology, changes in channel power, increases in competition, brand parity, the integration of information by consumers, and the decline in effectiveness of mass-media advertising.