I would like to thank everyone again for all your hard work on Part 1 of our group project. As you all know we have Part 2 coming up and it is due on October 9th, which seems like far away, but will creep up on us real fast. I feel we should start working on it now to not be crunched at the last-minute.
We can do it a few different ways but I like the way we worked on Part 1. Each person taking a section and then combining all the sections together but with a brainstorming session first about the strategies that we will use. If we are all on the same page about the strategies and conclusion, we will be able to write our separate parts with the same goal in mind.
Part 2 comes down to how we are going to make our goals happen. Each marketing …show more content…
“A two-year timeline would be a great way to see how our maintenance program will affect the young college graduate market.”
Group we have looked at the current situation which defines GM’s company and products and services, target audience, SWOT analysis, and internal and external threats. The key task is to take each objective and lay out the steps we intend to take to reach it.
Now we must collaborate on positioning our product. “The Chevy Volt”
1. We must analyze the Volts features and decide how they distinguish themselves from our competitors, (i.e. Toyota)
2. Outline primary marketing strategies, then include various tactics we will use to reach prospects at every point. (These marketing tactics must reach our target market (recent college grads) when they’ll be most receptive to our message)
3. Detail the tactics we will use to reach the target market to accomplish our goals. i.e.
a. Forms of advertising
b. Public relations
c. Direct marketing
d. Loyalty programs
e. Customer appreciation events
f. Email based advertising
g. Promotion
h. Discounts for college students
i. Marketing ads
4. Identify our Marketing Mix
1. Which media our target audience turns to for information on buying a …show more content…
Big Idea that captures the unique selling proposition that will link the creative strategy amongst all marketing communications promotion tools
v. Media plan (both traditional and new) (trade and consumer) to be used to reach target market), explain choices and whether the goal is to increase reach or frequency and why vi. Timing of marketing communications, briefly outline a schedule for the first year’s marketing communications
5. Marketing Program: Service Component
a. “What type of service component will be employed to ensure there is no post purchase dissonance.”
b. “Is post purchase customer service required?”
c. “What strategies will be used to build healthy customer relationships and long-term customer lifetime value?”
“This might also include a formal Customer Relationship Management program or something less formal to ensure loyal and satisfied customers and build the brand. It might incorporate a program already implemented by the company or be a new design for the target market or product offering of this marketing plan.”
6. Financial Plan
Section 11: Marketing Metrics
1. List and explain multiple metrics:
a. “Both performance metrics and financial metrics, that will be used to monitor and measure the effectiveness of the strategic marketing
We can do it a few different ways but I like the way we worked on Part 1. Each person taking a section and then combining all the sections together but with a brainstorming session first about the strategies that we will use. If we are all on the same page about the strategies and conclusion, we will be able to write our separate parts with the same goal in mind.
Part 2 comes down to how we are going to make our goals happen. Each marketing …show more content…
“A two-year timeline would be a great way to see how our maintenance program will affect the young college graduate market.”
Group we have looked at the current situation which defines GM’s company and products and services, target audience, SWOT analysis, and internal and external threats. The key task is to take each objective and lay out the steps we intend to take to reach it.
Now we must collaborate on positioning our product. “The Chevy Volt”
1. We must analyze the Volts features and decide how they distinguish themselves from our competitors, (i.e. Toyota)
2. Outline primary marketing strategies, then include various tactics we will use to reach prospects at every point. (These marketing tactics must reach our target market (recent college grads) when they’ll be most receptive to our message)
3. Detail the tactics we will use to reach the target market to accomplish our goals. i.e.
a. Forms of advertising
b. Public relations
c. Direct marketing
d. Loyalty programs
e. Customer appreciation events
f. Email based advertising
g. Promotion
h. Discounts for college students
i. Marketing ads
4. Identify our Marketing Mix
1. Which media our target audience turns to for information on buying a …show more content…
Big Idea that captures the unique selling proposition that will link the creative strategy amongst all marketing communications promotion tools
v. Media plan (both traditional and new) (trade and consumer) to be used to reach target market), explain choices and whether the goal is to increase reach or frequency and why vi. Timing of marketing communications, briefly outline a schedule for the first year’s marketing communications
5. Marketing Program: Service Component
a. “What type of service component will be employed to ensure there is no post purchase dissonance.”
b. “Is post purchase customer service required?”
c. “What strategies will be used to build healthy customer relationships and long-term customer lifetime value?”
“This might also include a formal Customer Relationship Management program or something less formal to ensure loyal and satisfied customers and build the brand. It might incorporate a program already implemented by the company or be a new design for the target market or product offering of this marketing plan.”
6. Financial Plan
Section 11: Marketing Metrics
1. List and explain multiple metrics:
a. “Both performance metrics and financial metrics, that will be used to monitor and measure the effectiveness of the strategic marketing