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4 Cards in this Set
- Front
- Back
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factors influencing international product decisions |
product-line decisions branding decisions degree of adaptation product life cycle distribution systems customer service |
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global vs. differentiated |
global products - the same products sold all over the world without adaptation differentiated - customized for the customer, individualized |
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degree of newness of a product |
congruent innovation - introducing variety and quality, functional features, style or an exact duplicate of an existing product continuous innovation - alteration of a product rather than creating a new one dynamically continuous innovation - creation of a new product or considerable alteration to an existing one discontinuous innovation - introduces an idea or behavior that wasn't present before |
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4 barriers to entering global markets for consumer services |
protectionism restriction on transborder data flows protection of intellectual property cultural barriers and adaptation |
