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factors influencing international product decisions
product-line decisions
branding decisions
degree of adaptation
product life cycle
distribution systems
customer service
global vs. differentiated
global products - the same products sold all over the world without adaptation
differentiated - customized for the customer, individualized
degree of newness of a product
congruent innovation - introducing variety and quality, functional features, style or an exact duplicate of an existing product
continuous innovation - alteration of a product rather than creating a new one
dynamically continuous innovation - creation of a new product or considerable alteration to an existing one
discontinuous innovation - introduces an idea or behavior that wasn't present before
4 barriers to entering global markets for consumer services
protectionism
restriction on transborder data flows
protection of intellectual property
cultural barriers and adaptation
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