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6 Cards in this Set
- Front
- Back
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Consumer products |
Convenience products eg soap Shopping products eg dishwashers Speciality products eg houses |
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Industrial products |
Raw material and machinery |
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Boston matrix |
Stars cash cows question marks dogs |
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Product life cylce |
Development introduction growth maturity saturation decline |
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Extension strategies |
Changing appearance Rebranding New uses for product New market for product Advertising |
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Influences on new product development |
Competition Technology Development costs Legal constraints Risk Finance available Market constraints |
