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4 Cards in this Set
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2. First, Bobbi Brown pioneered the natural look, they creating simple skincare, beautifully wearable shades for women in all ages and the professional tools that women needs to do makeup. So, their products style are natural, that means their products can attract those women who like simply makeup style. Second, it is the first one who targeted women’s market, so they are at the sustained leadership position.By the way, their products are at the maturity stage, because the sales growth is declining and the markets are nearly saturated. Third, their products are some reposition products, because those products are focusing on new market segments, Bobbi Brown has focusing women’s natural makeup products when others cooperation don’t, so they invented some reposition products. Thus, the products style becomes strength of Bobbie Brown. |
3. Second, for the price of the products of Bobbi Brown, their price is between Dior and Canmake. They are not the expensive one but not the cheapest one. Let’s make a comparison, Comparing to Canmake, although their product are the much higher than Canmake, their quantity of makeup product are much higher than Canmake. Also, comparing to Dior, their price are much cheaper, but the quantity of the makeup products are at the same level. The value that the customers get is based upon perceived satisfaction because the customers feel reasonable when they use a cheaper price to purchase the same quantity of products which cost a higher price. So that, price become the strength of Bobbi Brown. |
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4. Third, for the place of Bobbi brown, their counters are usually at the Hong Kong Island, Since Hong Kong Island are the places that most of the people who earn highly income.Although they don’t have many advertisements, they are well-known by the rich people as they are one of the top makeup brands of the world. As a result,place is one of the strength of Bobbie Brown. |
5. Fourth, Bobbi Brown have organized different make-up class for different age group customers to learn how to do makeup or what they need to pay attention to, For example during the Workshop, the customer will learn how to do simply makeup within 4 hours which cost $200 per person, or for teens, the makeup lessons will teach them how to covers the essentials and teaches them how to bring their best for just $100 per person within 2 hours .The customers will taught by some professional makeup artists who have been personally selected and trained by Bobbi Brown for this program, so that the customers do not need to worried about their professional. These artists have years of experience in the beauty industry and work exclusively for Bobbi Brown Cosmetics, so that Bobbi Brown have this strength whether the others shops didn’t have at the same time. |
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6. Makeup classes are one of the public relationship tools - consumer education.The makeup classes can teach people how to use the products to do makeup, to celebrate themselves. Also, Bobbi Brown largely rely on word-of-mouth advertising by consumer who would share her positive reviews of Bobbi‘s product to their friends, family and coworkers rather using media advertising. |
7. They have published three books for ladies around the world.Ladies can get the books from any bookstores.It can increase their loyalty to the company. |
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1. Thanks mark. Let’s talkabout the strength of Bobbi Brown. Just to summarize, I’ve just presented to the strength of Bobbi Brown. |
8. Now it’s time for us to present the weakness of Bobbi Brown. Let me give the turn back to Niko. |
