Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
What is product?
|
Anything that can be offered in tangible form to a market to satisfy a need
|
|
|
What is product mix?
|
The set of all product lines and items that a particular organisation makes available to consumers
|
|
|
What is a market offer?
|
A proposal by a marketer to make available a set of positive consequences to the customer if the customer undertakes the desired action
|
|
|
What is a product line?
|
A group of products that are closely related either because:
a) they are similar b) are available to the same consumer c) marketed through the same types of outlets |
|
|
What are the 3 levels of product?
|
1. Core product (benefit) or service
2. Tangible Product 3. Augmented Product |
|
|
What are examples of Tangible Product?
|
Packaging
Styling Features Brand Name Quality Acquired for what consequences they can deliver, or problems they can solve |
|
|
What are some examples of Augmented Product?
|
Warranty
Installation Delivery and Credit After-sales service |
|
|
A service has 5 characteristics:
|
Intangible (other clues for success)
Inseparability (staff customer oriented) Variability (well trained staff) Perishability (demand/supply syncronisation) Customer involvement |
