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7 Cards in this Set
- Front
- Back
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BANDWAGON |
Product information that causes people to have positive feelings, such as health, home, freedom, patriotism. |
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CELEBRITY TESTIMONIAL |
Product information provided by public figure who endorses a product. |
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SLOGAN |
Product information that results in laughter or enjoyment. |
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GLITTERING GENERALITIES |
Product information that expresses the idea that if everyone else is using a product, it must be of high quality. |
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REPETITION |
Product information that includes a catch phrase, tagline, or word that becomes part of everyday life and language. |
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HUMOR |
Product information that positions products against one another to show how one is superior to the other. |
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PRODUCT COMPARISON |
Product information that is restated so that message is remembered. |
