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10 Cards in this Set
- Front
- Back
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Using the words of an expert or professional
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Quote a reliable source
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Speaking to your audience using a friendly tone
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Chatty style
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Using word like 'we' and 'you'
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Personal pronouns
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Making the reader feel bad about the issue
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Playing on the reader's guilt
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Asking a question that doesn't need an answer
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Rhetorical question
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Choosing over-the-top words
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Exaggerated language
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Telling a story about how the issue has affected a person you know
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Anecdote
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Using words that make the reader have an emotional response
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Emotive language
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Describing something using three words
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List of three
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Writing a word or phrase more than once for impact
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Repetition
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