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10 Cards in this Set

  • Front
  • Back
Cultural Images and Myths
wisdom of the rustic, possibility of success, coming of a messiah, presence of a conspiracy, value of challenge, eternal return
Wisdoms of the Rustic
simple commonsense wisdom of the backwoods hero or heroine wins out, our culture tends to devalue the intellectual or the educated
ex. Herman Cain, Mitt Romney
Cultural Images and Myths
Possibility of Success
we are receptive to persuasion that promises possibility of success, hope for the American dream of success ex. College=Successful, Adult College

Cultural Images and Myths
Coming of the Messiah
we believe that someone or something will save us; want to be rescued from the chaos and danger by some great leader who projects a sense of confidence and who can turn things around ex. Obama

Cultural Images and Myths
Presence of Conspiracy
when faced with an enormous problem, powerful group is behind. Paranoid style: another group is in control ex. 9/11, JFK, Area 51

Cultural Images and Myths
Value of Challenge
wisdom is gained through being tested, some right of passage or initiation gives us power

Cultural Images and Myths
Eternal Return
the chance to "start over," value the sacred time of the past
ex. going to back to being a kid when things were easy

Cultural Images and Myths
Reich's Cultural Parables
lessons about the how and why of life conveyed through metaphor (stories)
Mob at the gates, triumphant individual, benevolent community, rot at the top
Mob at the Gates
internal/external threats-- "us vs. them" mentality
-ex. America stands alone as the last, best hope for a good, moral, and affluent life in a world filled with perilous possibilities and awesome problems
ex. Listerine-- mouth vs. germs
ex. good vs. evil
Reich's Cultural Parables
Triumphant Individual
the humble person who works hard, takes risks, and has faith in him/herself will achieve success. Hard work and determination plus gutsy approach
ex. Bill Gates