Bill Clinton Persuasive Techniques

Bill Clinton is noted as one of the most successful presidents of all time. Coming from the small town of Hope, Arkansas Bill would go on to become the governor of Arkansas in the late 1970s. He announced he would be running for president in 1992. With the backing of Al Gore as his running mate he would go on to win the popular vote with only a forty six percent split between himself and George H.W. Bush. He had a reputation that would proceed him and ultimately overshadow most of the accomplishments of his presidency nearing the end of his second term. Bill Clinton with the help of his political team would steer his political campaign straight into the white house. It is fascinating to see a man implement so many persuasive techniques to gain the hearts of his people to only loose them while on the last leg of his journey. This paper is going to focus on multiple persuasive techniques that link into two persuasive strategies that through the research conducted are believed to be the primary …show more content…
The Clinton Campaign focused on rebuilding the reputation of the their candidate by dismissing his lewd behavior and “admission that he smoked, but not inhaled marijuana” which was still an issue being addressed by mainstream society in a largely negative light (NY times). Re-establishing credibility was a key starting point. They do this in a variety of ways, but most importantly through mainstream medias ability for to convey persuasive messages and yield results. Bill Clintons Campaign like most persuasive campaigns focused on not just what the candidate, product, or organization was saying to the people, but what the people of influence had to say about the candidate. In this the building blocks of the persuasive strategies are some of the most simple, but effective techniques begin to be put into to