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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Conversions |
Conversions are customer-completed actions, like purchases or adding to a cart on a website. |
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Reach |
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. Reach gives you a measure of how many people were exposed to your message during your ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message. Your reach can be affected by your bid, budget, and audience targeting |
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Unique metrics |
Metrics that refer to the number of unique people, rather than the number of actions taken. Most unique metrics also contain the word unique ( ex: unique link clicks), which make them easy to identify. |
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Sampled data |
Sampling is a widely used approach to data analysis. Rather than analyzing an entire set of data, sampling looks at a portion of the data. This portion is considered to be a good representation of the larger population and provides similar results. |
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Campaign ( reach ) : |
Goal: I want people to be aware of my business. Reach people near your business. Show your ad to people who live nearby or in the general area of your local business. |
( stop by today to check out our daily special) |
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Campaign ( engagement ) |
Goal: I want more people to be aware of my business. (Boost your posts) reach as many people as possible and drive engagement with your ad. |
J market is now open downtown! Come check it out. (15,952 people reached) |
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Campaign ( conversions |
Goal: I want to find a potential customer. Creates an ad that encourages people to visit your business website. |
Js market now delivers to local neighborhoods in 1 hour. We offer free delivery for our first order.. learn more. |
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Campaign( engagement( raise attendance at your event)) |
Create ads that promote your event |
Join us for our open house. Well offer 20% off our next delivery services to show our thanks... intereted |
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Campaign ( messages |
(Communicate with potential customers) creates an ad to start convos. |
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