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19 Cards in this Set
- Front
- Back
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Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.
A) mass B) niche C) individual D) direct |
D) direct
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All of the following are benefits of online direct marketing for buyers EXCEPT ________.
A) access to numerous products B) live product demonstrations C) convenience D) privacy |
B) live product demonstrations
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All of the following are benefits of direct marketing for sellers EXCEPT ________.
A) access to small groups or individuals B) flexibility C) mass reach and immediate returns D) low cost E) easy to personalize products |
C) mass reach and immediate returns
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For customers, the benefits of direct marketing are being able to shop online anytime and anywhere.
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True |
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Direct marketing is an expensive way of reaching target markets.
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False |
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Which of the following is the fastest growing form of direct marketing?
A) digital marketing B) direct-mail marketing C) kiosk marketing D) telemarketing |
A) digital marketing
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________ marketing features marketing messages and promotions delivered to on-the-go consumers through their handheld devices.
A) Kiosk B) Direct-mail C) Mobile D) Catalog |
C) Mobile
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Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?
A) social media marketing B) kiosk marketing C) direct-response television marketing D) mobile marketing E) direct-mail marketing |
D) mobile marketing
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________ involves sending an offer, announcement, reminder, or other item to a person at a particular address.
A) Kiosk marketing B) Online marketing C) Direct-mail marketing D) Telemarketing |
C) Direct-mail marketing
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Which of the following types of marketing involves sending out letters, brochures, samples, and DVDs to consumers' addresses?
A) direct-response marketing B) direct-mail marketing C) direct digital marketing D) kiosk marketing E) online marketing |
B) direct-mail marketing
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Sales executives at Keiron Air Conditioners use phone directories to call customers and convince them to buy their air conditioners. Which form of direct marketing is used here?
A) telemarketing B) direct-mail marketing C) catalog marketing D) direct-response television marketing E) kiosk marketing |
A) telemarketing
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Neal Murphy sells his company's unique products on television programs. He hosts a 30-minute show in which he demonstrates and explains the advantages of the product. At the end of the show, a toll-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which of the following forms of advertising is evident here?
A) direct-response television advertising B) telemarketing C) interactive television marketing D) podcast marketing E) kiosk marketing |
A) direct-response television advertising
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Which of the following terms refers to a 30-minute television advertising program that markets a single product?
A) social media B) digital catalog C) telemarketing D) blog E) infomercial |
E) infomercial
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Donello Equipment hosts infomercials on television and at the same time allows its viewers to interact with its advertisements. Viewers can request more details and order via their Internet-ready smart televisions. Which of the following forms of marketing is evident here?
A) catalog marketing B) telemarketing C) interactive television D) podcast marketing E) kiosk marketing |
C) interactive television
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________ allows consumers to gain additional information about a product through the use of a remote control.
A) Telemarketing B) Kiosk marketing C) Podcasting D) Video conferencing E) Interactive television |
E) Interactive television
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Green Gardens is a company that sells gardening and landscaping goods and equipment. When customers are unable to find a product they need on the shelves of their local Green Gardens store, customers order the product online with the help of the in-store ordering machine. Which of the following best describes the ordering machine?
A) kiosk B) digital catalog C) podcast D) tablet E) online networks |
A) kiosk
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With outbound telephone marketing, the company provides a toll-free phone number to receive orders from television ads, print ads, direct mail, and catalogs.
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False |
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Interactive TV (iTV) lets viewers interact with television programming and advertising.
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True |
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You receive a text message on your phone from Upscale Furnishings about an upcoming sale on custom furniture. Upscale Furnishings is developing a direct customer relationship with you through kiosk marketing.
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False |
