1. What is the company’s VISION? What is the MISSION?
• Vision: A community in which everyone has access to affordable, delicious, and nutritious food choices grown and distributed locally.
• Mission: PCF is an educational farm, headquartered in Downtown Ishpeming with farming and education operations in several Ishpeming locations and the surrounding area, dedicated to: improving local access to fresh produce; building a healthy community; and promoting education on sustainable food systems.
2. Please go into more detail than the 10 minutes we had in class about your business.
A. What are your product lines?
• Fresh Vegetables made in the Upper Peninsula
B. What is the most popular product?
• Social Organizations-Primary product is …show more content…
Radio?
• PCF received a Smart Prize which provided $7,500 for marketing. In addition, they received $1,000 worth of advertising through the local radio stations.
C. Newspaper
• None
D. Print?
• None
E. Digital?
• None
F. Promotional?
• Gorilla Marketing
G. PR?
• Looking to expand their marketing efforts to attract more locals.
5. Can you tell what is working and what is not? Why?
• Involvement is working. However, Dan is looking to expand the business by creating programs that will increase youth involvement.
6. Who are your primary competitors? (your job, student, will be to identify competitors they are not aware of given the Abell’s market definition diagram we have discussed in class).
A. Local Farmers
B. NMU’s North Farm
C. Hoop Houses
D. Local Markets
7. What, in your mind, DIFFERENTIATES YOU from your competition
A. PCF is different from other businesses because their goal isn’t to make a lot of money. They want to provide a sense of community for the youth. In addition, PCF seeks to rescue kids who live in subsidized housing with nothing to do.
8. What are your expectations? What is your greatest challenge? Do you have a marketing message? How about a “tag line”?
“15 minutes of work and leave with
• Vision: A community in which everyone has access to affordable, delicious, and nutritious food choices grown and distributed locally.
• Mission: PCF is an educational farm, headquartered in Downtown Ishpeming with farming and education operations in several Ishpeming locations and the surrounding area, dedicated to: improving local access to fresh produce; building a healthy community; and promoting education on sustainable food systems.
2. Please go into more detail than the 10 minutes we had in class about your business.
A. What are your product lines?
• Fresh Vegetables made in the Upper Peninsula
B. What is the most popular product?
• Social Organizations-Primary product is …show more content…
Radio?
• PCF received a Smart Prize which provided $7,500 for marketing. In addition, they received $1,000 worth of advertising through the local radio stations.
C. Newspaper
• None
D. Print?
• None
E. Digital?
• None
F. Promotional?
• Gorilla Marketing
G. PR?
• Looking to expand their marketing efforts to attract more locals.
5. Can you tell what is working and what is not? Why?
• Involvement is working. However, Dan is looking to expand the business by creating programs that will increase youth involvement.
6. Who are your primary competitors? (your job, student, will be to identify competitors they are not aware of given the Abell’s market definition diagram we have discussed in class).
A. Local Farmers
B. NMU’s North Farm
C. Hoop Houses
D. Local Markets
7. What, in your mind, DIFFERENTIATES YOU from your competition
A. PCF is different from other businesses because their goal isn’t to make a lot of money. They want to provide a sense of community for the youth. In addition, PCF seeks to rescue kids who live in subsidized housing with nothing to do.
8. What are your expectations? What is your greatest challenge? Do you have a marketing message? How about a “tag line”?
“15 minutes of work and leave with