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123 Cards in this Set

  • Front
  • Back
Average Hollywood movie takes
$_________ to produce
$100 million
Spiderman cost $______ million to make and made $_____ million
-$500 million
-$900 million
______% of movie cost is marketing cost
-50%
Green Light Process and what is its purpose?
marketing specialist give the "green light" on the production in terms of the movies marketability
-intended to keep stuio from wasting $
Platform Rollout
select movie theatres are chosen, where audience will be more open. If successful, show in few more movie theatres etc. build it slowly
There are ___theatres in the US, this is part of the ________ component.
6,000

exhibition
There are _________screens in the US
this is part of the ________ component.
38,000

exhibition
There are ______ drive in theaters in the US
this is part of the ________ component.
400

exhibition
Theaters get a ____ cut of ticket sales. About ____ of theatre revenues come from concessions.
-small
-40%
__ major theater chains control ____% of the sales
-7
-80%
__________ leads to blockbuster mentality and concept films
-Conglomeration
Concept films
example:
-movies that can be described in one line
-king kong
Have to make content in movies appealing to audience of other countries is
-International appeal
sequels and remakes illustrate ______ at its best
-hyper commercialism
Franchise films are films with intent for_______.
example:
- sequels
-Harry Poter
When the product is in part of the trailer for the movie, the commercial for the product refers to the movie this is a
-Merchandise tie-in
what is the medium with the highest penetration rate?
-the radio
__companies control __% of the music industry: Sony BMG, Universal, Warner, and MI records.
-4
-90%
there are _____ radio stations in the U.S.
-14,000
Morse is known for what?
-telegraph
The telegraph, invented by_____
came out in ______(year)
-morse
-1844
The telephone was invented by ___ in ______
-Bell
-1876
In 1876, the ______ was invented originally as a ______ tool.
-telephone
-business tool
Wireless Telegraph was invented by_______ in the (year)
-Marconi
-1890's
"the first Radio"
- the wireless telegraph
________the father of the radio ,

went to________ to develop the wireless telegraph because he had no support here.
-Macaroni
-England
Audion Tube Broadcasting was invented in (year) by _________
-1906
-DeForest
DeForest invented __________, which was integrated for ___ ____ ______
-Auion tube
-better sound quality
First Broadcaster was_______
-DeForest
The "Talking Machine" was invented by ______ in 1877
-Edison
In ______ Edison invented the ____________, which could only be played back ______
-1877
-Edison
-once
________ was the first portable music player and it developed into the______ _______.
-gramophone
The gramophone was invented by _______ in ______(year)
-Verliner
-1887
The gramophone was the _____ ________ improved
-"talking machine"
Maxwell invented _________ _________ in ______(year)
-Electromagnetic Recording
-1924
Electromagnetic Recording was
invented in (year) by ______
-1924
-Maxwell
RCA is the
-Radio Corporation of America
The RCA was formed as a sanctioned _______ by the ________
-monopoly
-government
It took care of the patent applications for radio developments.
-The RCA
The _____ decided who would play on which radio _______.
-RCA
-frequencies
What happened with the radio during WW1?
government and RCA took over all radio patents and development for military purposes
During _____ the government and RCA took over all radio patents and development for military purposes.This resulted in more _____.
-WW1
-developments
The first ________ ______ took place on November 2, 1920. It was a _____message.
- radio broadcast
-political
What kind of a message was the
The first radio broad? when did it take
-a political message
-November 2, 1920
The _________
Was in response to the sinking of the Titanic
-Radio Act of 1912
The radio act of _____ was in esponse to the sinking of the Titanic and enforced someone to be in that room and _____ what decisions regarding radio would be dealt by the national or state (local) government.
-1912
-seperated
The FRC established the Radio act of ________
-1927
The FRC
-Federal Radio Commission
The _______
Regulated what we heard on the radio
-FRC
The FRC was developed with ______ ______in mind.
-public interest
The Federal Communications Act of ______ the FRC changed its name to ______
-1934
-FCC
FCC stands for ____
and was originally the ____, until (year)
-Federal Communications Commission
-FRC
-1934
Early radio was self-sufficient from _________ and sales of ____ ________
-advertisements
- radio receivers
First Radio Commercial was $___
-$50
A ___ minute commercial for an apartment complex, was the _____ _____ commercial
-10
- first radio
Connections between local stations, led to the ______ ____.
-big networks
Syndication started with _______
-radios
What networks formed back then?
-NBC, ABC, CBS
People weren't buying radios during the ________ cause they already had
-depression
During the depression, most radio revenue was made from ____
-ads
The Depression brought about new ______ in radio, such as...
-genres
-Quiz shows, serial (series), drama, children’s shows
During ____
the Government needed money for the war so they sold ____ _____
-WW2
-radio bonds
People would buy the bonds from the government and the government would pay the back, ______ ______.
-plus more
Ad revenues
1950: $_____
$454 million
Ad revenues
1960: $_______
$35 million
List the five characteristics of radio today
1.local
2.fragmented
3.Specialized
4.Personal
5.Mobile
Most towns/cities have radio stations with ____ content
-local
_____refers to many stations in different places
-fragmented
What characteristic of the radio today Helps dramatically in advertisement strategies?
-specialized
Radio is _______because it is specialized
-personal
Radio already seems to be everywhere you go this is it's ______ characteristic
-portable
Cume is the_____ of people who listen to a radio station every day for at least ____ minutes
-number
-5
The percent of the total population (that can listen to radio) that the market reached is the _______
-Rating
The rating is the ______ of the total _______ (that can listen to radio) that the market ______
-percentage
-population
-reached
Percent of people that listen to a specific station at a specific time is the_______
-share
The share is the Percent of people that _________
-that listen to a specific station at a specific time
cultural homogenization is a Major __________ of Recording Industry and it means
-criticism
-making everything the same
Major criticism of Recording Industry is Suppressing ____ freedom
-artistic
Major criticism of Recording Industry:
Profit over artistry- More important to ____ ____ than be _______
-make money
-creative
Major criticism of Recording Industry:
_____ overshadowing the _____
-Marketing
-music
Syndication: sale of radio or television _______ to stations on a __________t basis.
-contents
-market-by-market
DMX: (___ ____ ____) home delivery of audio by _____.
-digital music express
-cable
DARS: (___ ____ ____ ____) direct home or automobile delivery of audio by _______
-digital audio radio service
-satellite
______l radio: allows broadcasters to transmit not only their usual analog signal, but one or more digital signals using their existing spectrum space.
-Terrestria
Bitcasters: ______-only stations, can be accessed only _____.
-web
-online
______: the simultaneous downloading and accessing of digital audio or video data.
-Streaming
Open source: ____ downloaded software
-freely
BitTorrent: file-sharing ______that allows anonymous users to create “swarms” of data,
______ servers
-software
-untraceable
Invention of television: was by ____ in _____
-Farnsworth
-1927
The ___ later payed Farnsworth for patents
-RCA
Television genres were adopted from the____, except from feature film and ____ show.
-radio
-talk
"father of TV broadcasting"
-Murrow
Murrow was the "father of ___ _______"
-TV broadcasting
Four events from the 1950s that reshaped TV until today:
Quiz Show Scandal
“I Love Lucy”
McCarthyism
Ratings system
what l involved a $64,000 question that was fixed by advertisers and producers to achieve a certain outcome?
-The quiz show scandal
The _______ Ratings
Origin of the ratings system: adapted from _____(1936) for TV since 1950
-Nielson
-radio
Peoplemeter: was similar to a ____ control, allowed for people to know who was watching what show.
-remote
Share: a direct reflection of a particular show’s ______performance.
-competitive
In 1967 PBS unites ________ television efforts
-educational
What decade did TV begin to play social and political power?
-1960's
In 1960s: __% of people had TV
-80%
_% of Americans say TV is most _______medium in their lives
-80%
-influential
Sesame Street debuted on television in
______
-1969
Networks get about _____ proposals for shows per year
-4000
Out of ____ proposals, only ____ will be filmed for pilots
-4000
-120
out of the _#_ filmed pilots,
Only ____ pilots actually get aired.
-120
-20 to 30
Of the ___ pilots that actually get aired,about ___ will survive a full season
-20 to 20
-12
Of the ___ pilots that survive a full season, only __ will become a ‘hit’ with multiple season
-12
-4
4 Reasons why broadcast is still going strong
-well established (name recogn)
-experience (what works/ doesn't)
-connections (advertising comp)
-Choices that audiences make
How to get on the tube:
-Be well established!
The first episode of a show; tends to be a bit longer than usual is a_____
-pilot
A pilot is The ____ episode of a _____
-first
-show
Syndication: batches of a show are ____ to other networks that gain the rights to air the episodes.
-sold
Writer only makes $ when show is ____ ____ to network
-first sold
network makes $ from _______while show is running
-advertisers
DBS
-Digital Broadcast Satellite Television
online video, “Quarterlife” ,moved from _____ to NBC
MySpace
YouTube receives __ million unique viewers per month
50
Bundling is made possible by ____ convergence, now we can send multiple _______ through the same wire.
-digital
-mediums
cross- promotion:
-movie is mentioned in ad for product
merchandising
-products made from "movie"
Tie- ins
-brands that already exist "tie-in" to the movie in some way (example: McDonalds and Disney)
3 things mentioned in video:
1. cross-promotion
2.merchandising
3. tie-ins