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7 Cards in this Set
- Front
- Back
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Money to a candidate / PAC? |
Bipartisan campaign reform act, $2600 to candidate. (Enforced by FEC)
Citizens, no limit to PAC |
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Argument 1? |
Crucial to buy advertisements (positive / negative framing).
NY times say campaign TV adverts reached 87% of over 18's in 2016
Can help 'get out the vote' of their base.
Lesser known candidates can build momentum in primary's (name recognition - more donations/ media coverage)
Framing ( negative / positive) |
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Counter argument 1? |
Generate coverage for free, adverts don't work in long term.
Clinton, $332M. Trump, $18.7 (campaign ads)
Eg. Trump via twitter.
Some argue effect on voter attitudes is small and short lived eg. Ads on trump and women short term impact. / increasingly negative ads don't change minds. |
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Argument 2? |
Figures show money matters.
Candidates from outside main parties no chance of winning. Eg. Libertarian Michael Badnarik raised 1m - no media profile.
Low income candidates can't publicise candidacy and often excluded from opinion polls and televised debates.
Eg. Mid term elections, 90% of winners raised most money. Money not ideas is more influential.
Obama out raised McCain 744M to 368M 2008. |
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Counter argument 2? |
Isn't always case.
Electorate rarely change minds on political beliefs on negative / positive framing.
Winning candidates usually spend more, but also have attributes usefully for raising money and votes.
Eg. Jeb bush highest spender in republican primaries, won 3 delegates.
Other factors more important to voters eg. McCain support for Iraq. |
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Argument 3? |
Issue based not finance dominated.
Issue voting / party voting. Switch depending on information.
Low info elections, = party voting (mainly congress), presidential elections have potential to be issue driven.
Eg. Trump on trade (rally's, twitter etc.) swung 5/6 rust belt states. Many voted for Obama. Issues (trade), swung electoral college despite popular vote. Not based on character. |
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Counter argument 3? |
Money needed to exploit issues via targeted campaigning.
Issues have impact on election. Eg. 2008 Great Recession republicans , eg. 1992 recession - 'it's the economy stupid'.
TV can expose opponents in regards to issues. |
