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21 Cards in this Set
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- Back
support media
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Those media used to support or reinforce messages sent to target markets through other more "dominant" and/or more traditional media.
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alternative media
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A term commonly used in advertising to describe support media.
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below the line media
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A suport media channel used to deliver comm and to promote products and services.
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nonmeasured media
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A term commonly used in the advertising industry to describe support media.
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nontraditional media
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Newer media including various forms of support media such as entertainment marketing, guerrilla marketing, product placements, and the like, as well as Internet and interactive media, such as blogs, podcasts, and more.
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out-of-home advertising
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The variety of advertising forms including outdoor, transit, skywriting, and other media viewed outside the home.
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digital out-of-home advertising
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aerial advertising
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A form of outdoor advertising where messages appear in the sky in the form of banners pulled by airplanes, skywriting, and on blimps.
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mobile billboards
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An out-of-home medium in which advertisements are able to be transported to different locations (signs painted on automobiles, trailers pulling billboards, and the like).
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in-store media
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Advertising and promotional media that are used inside of a retail store such as point-of-purchase displays, ads on shopping carts, coupon dispensers, and display boards.
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transit advertising
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Advertising targeted to target audiences exposed to commercial transportation facilities, including buses, taxis, trains, elevators, trolleys, airplanes, and subways.
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inside cards
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A form of transit advertising where messages appear on cards or boards inside of vehicles such as buses, subways, or trolleys.
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outside posters
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Outdoor transit posters appearing on buses, taxis, trains, subways, and trolley cars.
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terminal posters
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Floor displays, island showcases, electronic signs, and other forms of advertisements that appear in train or subway stations, airline terminals, and the like.
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promotional products marketing
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The advertising or promotional medium or method that uses promotional products such as ad specialties, premiums, business gifts, awards, prizes, or commemoratives.
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specialty advertising
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An advertising, sales promotion, and motivational communications medium that employs useful articles of merchandise imprinted with an advertiser's name, message, or logo.
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Yellow Pages
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A telephone directory providing names of companies that provide specific products and/or services.
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directional medium
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Advertising media that are not used to create awareness or demand for products or services but rather to inform customers as to where purchases can be made once they have decided to buy. The Yellow Pages are an example of a directional medium.
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branded entertainment
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The combined use of an audiovisual program (such as TV, radio, podcast, or videocast) and a brand to market a product or service. The purpose of a branded entertainment program is to entertain, while at the same time provide the opportunity for brands or products to be promoted.
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product placement
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A form of advertising and promotion in which products are placed in television shows and/or movies to gain exposure.
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product integrations
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The act of integrating the product into television program content.
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