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12 Cards in this Set
- Front
- Back
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What is marketing? |
Discovering and satisfying consumer wants and needs 5 |
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5C |
Collaborator, company, customer, competitor, context |
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STP |
Segmentation, targeting, positioning |
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Quantitative / numerical |
Discrete/ continuous |
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Qualitative/ categorical |
Ordinal, nominal |
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Four issues of random sampling |
Confounding variable, biased sample, sampling bias, measurement bias |
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How to calculate standard deviation |
Find mean, subtract mean from each number & square result, find new total mean and take square root |
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Z score for percentile |
Find z score, then do = mean + (z score*SD) |
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Standard normal distribution |
Mean is always 0, standard deviation is 1 |
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Is value considered unusual? |
If score is outside of 1.96 and -1.96 |
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Use t distribution for |
Small sample (<30) when testing for means |
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Reject null if |
Test stat>crit val, pval |
