Mktg. 320 - Test 2

Front 1

a learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object

Back 1

attitude

Front 2

Why are attitudes important?

Back 2

they identify what consumers like and dislike; shape behavior; used to judge effectiveness of marketing activities; can be used to segment markets

Front 3

What are the characteristics of attitudes?

Back 3

dynamic, vary in target, vary in intensity or strength, vary in degree of confidence held, have both rational and emotional properties

Front 4

How are attitudes learned?

Back 4

conditioning and experience; knowledge and beliefs

Front 5

Sources of influence on attitude formation

Back 5

personal experience, influence of family, direct marketing and mass media

Front 6

What are the issues in Attitude formation?

Back 6

how attitudes are learned; sources of influence on attitude formation; personality factors

Front 7

structural models of attitudes

Back 7

tricomponent attitude model; multiattribute attitude model; attitude toward the ad model

Front 8

(the tricomponent model) the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related info. from various sources

Back 8

Cognitive

Front 9

(tricomponent model) a consumer's emotions or feelings about a particular product or brand

Back 9

affective

Front 10

(tricomponent model) the likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object

Back 10

conative

Front 11

attitude models that examine the composition of consumer attitudes in terms of selected product attributes or beliefs

Back 11

multiattribute attitude models

Front 12

a type of multiattribute model where attitude is function of evaluation of product specific beliefs and evaluations; useful to measure attitudes towards brands

Back 12

attitude toward object model

Front 13

multiattribute attitude model that is the attitude toward behaving or acting with respect to an object, rather than the object itself; corresponds closely to actual behavior

Back 13

attitude toward behavior model

Front 14

multiattribute model that includes cognitive, affective, and conative components; includes subjective norms in addition to attitude

Back 14

theory of reasoned action model

Front 15

a model that proposes that a consumer forms various feelings(affects) and judgments(conditions) as the result of exposure to an advertisement

Back 15

attitude toward the model

Front 16

How are attitudes measured?

Back 16

observation, qualitative methods, self report attitude scales

Front 17

When are attitudes useful for predicting consumer behavior?

Back 17

when the time interval between measurement of attitude is small; when pressure from social influences is minimal;