Mktg 301 Final

Front 1

Non personal communication paid for by an identified sponsor using mass media to persuade of perform an audience

Back 1

advertising

Front 2

an agency that provides most or all of the services needed to mount a campaign

Back 2

Full service advertising agency

Front 3

the clients primary contact who develops the campaigns strategy and oversees day to day for the account

Back 3

Account Management

Front 4

people who think of and develop advertisements

Back 4

creative services

Front 5

people who collect and analyze info

Back 5

research and marketing services

Front 6

people who determine which communication vehicles to use the specifics of the media buy

Back 6

Media Planing

Front 7

Define the primary purpose of the Ad campaign. (3 Things)

Back 7

Inform
Persuade
Remind

Front 8

the central idea or theme of an advertisement

Back 8

advertising appeal

Front 9

a plan that specifies the exact media to use and when to use it

Back 9

Media schedule

Front 10

The number of people who will be exposed to a message

Back 10

impressions

Front 11

Public relations activities

Back 11

Press Release
Invest for relations
Lobbying
Sponsorships
Buzz Building

Front 12

A process that first determines what info marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing info to system users

Back 12

Marketing Information systems (MIS)

Front 13

The process of collecting, analyzing, and interpreting data about customers, competitors, and business environment to improve marketing effectiveness

Back 13

Marketing Research

Front 14

Technique used to generate insights for future, more righteous studies

Back 14

Primary research

Front 15

technique that probes systematically into the problem and bases its conclusions on large numbers of observations

Back 15

Descriptive research

Front 16

a technique that attempts to understand cause and effect relationships

Back 16

casual research

Front 17

collects quantitative information from a sample at a specific point in time

Back 17

cross sectional design

Front 18

collects quantitative information from the same sample of respondents over a period of time

Back 18

Longitudinal design

Front 19

marketing communication by which a company represantive interacts directly with a customer or perspective customer to communicate about a good or service

Back 19

Personal selling

Front 20

form of personal selling that involves building long term relationships with profitable customers

Back 20

relationship selling

Front 21

Steps in personal selling process

Back 21

1. prospecting and qualifying
2. pre approach
3. approach
4. sales presentation
5. handling objections
6. close
7. follow up

Front 22

Errors manager make

Back 22

1. refuse to accept personal accountability
2. fail to set standards
3. be a buddy not a boss
4. manage everyone the same way
5. forget about the importance of profit
6. fail to develop people

Front 23

any direct communication to a consumer or business recipient designed to generate a response in the form of an order, a request for further info, and/or a visit to a store or another place of business for the purchase for the purchase of a product

Back 23

Direct Marketing

Front 24

Types of Direct marketing

Back 24

catalogs
direct mail
telemarketing
direct response advertising

Front 25

all of the activities necessary to turn raw materials into a good or service and put it in the hands of the customer

Back 25

supply chain

Front 26

a series of firms or individuals that facilitates the movement of a product from the producer to the final customer

Back 26

Channel of distribution

Front 27

firms or individuals who help move a product from the producer to the final customer, (wholesalers, distributors, retailers, brokers, etc.)

Back 27

channel intermediaries

Front 28

when a product moves directly from the producer to the customer (no intermediaries)

Back 28

Direct Channel

Front 29

2 functions of distribution channels

Back 29

1. dividing large quantities of product into smaller lots to meet needs of buyer
2. providing a variety of products in one location in order to meet needs of buyer

Front 30

firms that handle the flow of products from manufacturers to the retailer of business user

Back 30

wholesaling intermediaries

Front 31

The final step in the distribution channel where goods and services are sold to consumer for their personal use

Back 31

retailing

Front 32

selling a product through all suitable channels that are willing to stock and sell the product

Back 32

intensive distribution

Front 33

Selling a product only through a single outlet in a particular region

Back 33

exclusive distribution

Front 34

using fewer outlets than intensive distribution, but more than exclusive distribution

Back 34

selective distribution

Front 35

the process of designing, managing, and improving the movement of products through the supply chain

Back 35

logistics

Front 36

the activities that take place between the order being received and the product going out the door

Back 36

order processing

Front 37

the storage of goods

Back 37

warehousing

Front 38

the moving of products into within and out of the warehouse

Back 38

materials handling

Front 39

the mode by which products move through the channel (air, pipeline, water, internet, etc.)

Back 39

transportation

Front 40

activities to ensure that goods are available to meet consumers demands

Back 40

inventory control