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26 Cards in this Set
- Front
- Back
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product
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anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need
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service
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any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything
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consumer product
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product bought by final consumer for personal consumption
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convenience product
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consumer product that the customer usually buys frequently, immediately, and with minimum comparison and buying effort
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shopping product
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consumer product that the customer, in the process of selection and purchase, characteristically compares on bases such as suitability, quality, price, and style
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specialty product
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consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
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unsought product
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consumer product that the consumer either does not know about or knows about but does not normally thinking of buying
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industrial product
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product bought by individuals and organizations for further processing or for use in conducting a business
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social marketing
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the use of commercial marketing concepts and tools in programs designed to influence individual's behavior to improve their well-being and that of society
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product quality
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the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs
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brand
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a name, term, sign, symbol, or design, or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors
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packaging
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the activities of designing and producing the container or wrapper for a product
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product line
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a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges
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product mix
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the set of all product lines and items that a particular seller offers for sale
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brand equity
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the positive differential effect that knowing the brand name has on customer response to the product or service
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private brand
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a brand created and owned by a reseller of a product or service
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co-branding
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the practice of using the established brand names of two different companies on the same product
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line extension
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extending an existing brand name to new forms, colours, sizes, ingredients, or flavors of an existing product category
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brand extension
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extending an existing brand name to new product categories
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service intangibility
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services cannot be seen, tasted, felt, heard, or smelled before they are bought
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service inseparability
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services are produced and consumed at the same time and cannot be separated from their providers
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service variability
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the quality of services may vary greatly, depending on who provides them and when, where, and how
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service perishability
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services cannot be stored for later sale or use
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service-profit chain
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the chain that links service firm profits with employee and customer satisfaction
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internal marketing
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orienting and motivating customer-contact employees and the supporting service people to work as a team to provide customer satisfaction
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interactive marketing
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training service employees is the fine art of interacting with customers to satisfy their needs
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