Mkt 410 Test 2

Front 1

According to Porter’s Five Forces Model, the threat level of New Entrants is largely determined by the attractiveness of the market and the height of the entry barriers.

Back 1

TRUE

Front 2

Dynamic Capabilities are competencies that allow a firm to quickly react to change

Back 2

TRUE

Front 3

Due to Qualitative methods being very hard tojudge, a vast majority of firms nowadays use Quantitative methods to produce innovation.

Back 3

FALSE

Front 4

Using internal analysis, which of the firm’s strengths give them a competitive advantage?

a) Durable, Rare

b) Inimitable,Valuable

c) Valuable, Rare

d) Durable,Inimitable

Back 4

C) VALUABLE, RARE

Front 5

Buyers will experience less bargaining power when the firm’s product is undifferentiated.

Back 5

FALSE

Front 6

A normative stakeholder analysis emphasizes the stakeholder issues that are likely to impact the firm’s financial performance.

Back 6

FALSE

Front 7

GoPro Inc. is an American manufacturer of action cameras, often used in extreme-actionvideography and part of the connected sport movement. Sony has a waterproof small action camera called Fast Shot. Fast Shot is which concern from Porter’s Five-Force Model for GoPro?

a) Threat of Potential Entrants

b) Bargaining Power of Buyers

c) Threat of Substitutes

d) Degree of Existing Rivalry

Back 7

C) THREAT OF SUBSTITUTES

Front 8

Which of the following is NOT one of Porter’s five forces?

a) Threat of potential entrants

b) Threat of substitutes

c) Stakeholder analysis

d) Degree of existing rivalry

Back 8

C) STAKEHOLDER ANALYSIS

Front 9

A normative stakeholder analysis emphasizes the stakeholder issues that are likely to impact a firm’s financial performance.

Back 9

FALSE

Front 10

Data envelopment Analysis (DEA) is a family oftechniques that enables assessment of the weight individuals put on different attributes of a choice.

Back 10

FALSE

Front 11

A company’s core competencies are typically considered to be those that differentiate it strategically.

Back 11

TRUE

Front 12

Which is not one of the 4 dimensions of the stakeholder’s analysis?

a) What does each stakeholder want.

b) What resources dothey contribute to the organization.

c) Who are the stakeholders.

d) What claims will they not likely make on the organization.

Back 12

D) WHAT CLAIMS WILL THEY NOT LIKELY MAKE ON THE ORGANIZATION

Front 13

All of the following are questions to ask in a Stakeholder Analysis EXCEPT:

a) What resources do they contribute to the organization?

b) What does each stakeholder want?

c) Who are the stakeholders?

d) When do they contribute to the organization?

Back 13

D) WHEN DO THEY CONTRIBUTE TO THE ORGANIZATION?

Front 14

Fill in the blanks for the following question

What are the 4main types of performance measures that are included in the balanced scorecard?

Financial perspective, ________ perspective, internal perspective,__________ & learning

Back 14

CUSTOMER, INNOVATION

Front 15

Porter’s Five Forces model and SWOT analysis are two common methods firms use to asses their current positioning.

Back 15

FALSE

Front 16

The extended length of time and high cost of research to develop a new drug would be an example of an entry barrier for the pharmaceutical industry.

Back 16

TRUE

Front 17

Which of the following is NOT true when it comes to formulating a coherent technological innovation?

a) Typically looks10-20 years ahead, and establishes clear milestone

b) Appraising the firms environment

c) Appraising the firms strengths, weaknesses, competitive advantages, and core competencies

d) Articulating an ambitious strategic intent

Back 17

a) Typically looks10-20 years ahead, and establishes clear milestone

Front 18

Provide a short answer response to the following question:

Why is it important to perform both an internal and external analysis on a firm?

Back 18

-

Front 19

The two most commonly used quantitative methods of evaluating projects are net present value (NPV) and internal rate of return(IRR).

Back 19

TRUE

Front 20

The Discount rate that makes the net present value of investment zero is known as the Discounted Cash Flow (DCF)?

Back 20

FALSE

Front 21

The Internal rate of return (IRR) of a project is the discount rate that makes the net present value (NPV) of the investment zero.

Back 21

TRUE

Front 22

Not revolutionary,but offers fundamental improvements over preceding generations of products.

a) Derivative Projects

b) Platform Projects

c) Breakthrough Projects

d) Advanced R&D Projects

Back 22

B) PLATFORM PROJECTS

Front 23

A particular type of strategic alliance that entails significant equity investment and often establishes a new separate legal entity is:

a) Collective Research Organizations

b) Licensing

c) Outsourcing

d) Joint Ventures

Back 23

D) JOINT VENTURES

Front 24

The internal rate of return of a project is the discount rate that makes the net present value of the investment zero. Managers can compare this rate of return to their required return to decide if the investment should be made.

Back 24

TRUE

Front 25

Provide a short answer response to the following question:

Before calculating net present value, what do managers first estimate?

Back 25

The cost of the project and the cash flows the project will yield.

Front 26

What TWO quantitative and qualitative methods?

A. Conjoint Analysis

B. Data Envelopment Analysis

C. Q-sort

D. A&B

E. B&C

F. None of the above

Back 26

D) A & B

Front 27

When using the qualitative methods for choosing projects, the screening question categories most commonly used are; role of customer, role of capabilities, and project time and cost.

Back 27

TRUE

Front 28

Why do firms choose to outsource their work?

a) To decrease their work force

b) Because it allows them to specialize in the activities central to their competitive advantage

c) It allows them to create formal and informal relationships between two or more firms

d) It allows them to rapidly acquire a technology it does not posses

Back 28

B) BECAUSE IT ALLOWS THEM TO SPECIALIZE IN THE ACTIVITIES CENTRAL TO THEIR COMPETITIVE ADVANTAGE

Front 29

-

Back 29

-

Front 30

Whether a firm chooses to engage in solo development or collaboration will be influence by:

a) Availability of capabilities

b) Protecting proprietary technologies

c) Controlling technology development and use d) Building and renewing capabilities

e) All of the above

Back 30

E) ALL OF THE ABOVE

Front 31

Fill in the blanks for the following question:When evaluating investment decisions, what are the two most commonly used forms of discounted cash flow analysis ______________ and________________?

Back 31

NET PRESENT VALUE (NPV) & INTERNAL RATE OF RETURN (IRR)

Front 32

Conjoint analysis is a method of converting qualitative assessments of a choice into quantitative weights of the different criteria underlying the choice.

Back 32

TRUE

Front 33

A joint venture is a partnership between firms that entails a significant equity investment and often results in the creation of anew separate entity.

Back 33

TRUE

Front 34

One primary reason firms collaborate on a development project is to share the costs and risks of the project.

Back 34

TRUE

Front 35

Successful collaboration only requires choosing partners that have a strategic fit.

Back 35

FALSE

Front 36

36. For each party in the stakeholder analysis, the firm identifies all of these except for________

a) What resources they contribute to the organization

b) What does each stakeholder want?

c) How many stakeholders are in the firm?

d) What claims are they likely to make on the organization.

Back 36

C) HOW MANY STAKEHOLDERS ARE IN THE FIRM

Front 37

Trademarks and service marks can be embodied in any indicator that can be perceived through one of the five senses.

Back 37

TRUE

Front 38

When deciding on a firm's potential collaboration efforts in reference to its strengths and weaknesses, all of the following questions are asked EXCEPT:

A) Would the collaboration leverage or enhance the firm's core capabilities?

B) Should we fire our current CEO and hire Nick Saban?

C) How would the collaboration help the firm to overcome its weaknesses?

D) Is the collaboration likely to yield a position of competitive advantage that is difficult for competitors to imitate?

Back 38

B) SHOULD WE FIRE OUR CURRENT CEO AND HIRE NICK SABAN?

Front 39

One reason some firms collaborate is to facilitate the creation of a shared standard.

Back 39

TRUE

Front 40

In 2011, Dyesol formed a joint venture with _____________, the fifth large ststeel maker in the world to make “solar steel,” and a joint venture with __________, one of the largest sheet glass makers in the world, to produce coated sheet-glass solar panels.

Back 40

TATA STEEL & PILKINGTON

Front 41

Resource fit and _______ are essential for successful collaboration?

a) Alliance fit

b) Strategic fit

c) Company fit

d) Chemistry fit

Back 41

B) STRATEGIC FIT

Front 42

Equity ownership can best be described as: when each partner contributes capital and owns a share of the equity in the alliance.

Back 42

TRUE

Front 43

Taligent, which was formed by IBM, Apple, and Hewlett-Packard to develop and promote an operating system that could overthrow Microsoft's Windows as the dominant standard in personal computer operating systems, is an example of a joint venture.

Back 43

TRUE

Front 44

Entry barriers can include such factors as:

a) Large start-up costs

b) Brand loyalty

c) Difficulty in gaining access to suppliers or distributors

d) Government regulation

e) All of the above

Back 44

E) ALL OF THE ABOVE