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43 Cards in this Set
- Front
- Back
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What ships items to a store? |
Distribution center |
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What our inventory management systems designed to deliver Less merchandise on a more frequent basis than traditional inventory systems |
Just in time inventory systems |
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What involves the supply chain members being committed to maintaining their relationship over the long term and investing in opportunities that are mutually beneficial |
A strategic relationship or partnering relationship |
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What is a set of approachers and techniques firms employ to integrate their suppliers manufacturers warehouses stores and transportation intermediaries into a seamless operation in which merchandise is produced and distributed and the right quantities to the right locations and at the right time as well as to minimize system wide cost while satisfying the service levels that their customers require |
Supply chain management |
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What is when one or more intermediaries work with manufacturers to provide goods and services to customers |
Indirect marketing channels |
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What are discount stores that offer a narrow but deep assortment of merchandise |
Category specialists |
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What provide a limited variety and assortment ot merchandise at a convenient location in 2000-3000 square foot stores with speedy checkout |
Convenience stores |
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A self service food store offering groceries meat and produce with limited sales of non food items such as health and beauty aids and general merchandise |
Conventional supermarket |
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Retailers that carry a broad rioting I and deep assortment offer customer services and organize their stores unto distinct departments for displaying merchandice |
Department stores |
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Specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise |
Drugstores |
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When manufacturers Grant exclusive geographic territories to one or very few retail customers so no other customers in the territory can sell a particular brand |
Exclusive distribution |
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Small full line discount stores that offer a limited merchandise assortment at very low prices |
Extreme value retailers |
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Retailers that offer a broad rioting of merchandise limited service and low prices |
Full line discount stores |
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A strategy designed to get products into as many outlets as possible |
Intensive distribution |
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Retailers that use some combination of stores catalogs and Internet to sell merchandise |
Omnichannel retailers |
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Retailers that offer an inconsistent assortment of brand name merchandise at low prices |
Offprice retailers |
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What strategy uses a few selected customers in a territory |
Selective distribution |
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What concentrates on a limited number of complementary merchandise categories and provide a high level of service in relatively small stores |
Specialtg stores |
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What are large stores that combine a supermarket with a full line discount store |
Super centers |
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What are large retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses |
Warehouse clubs |
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What are used to assess the effectiveness of advertising expenditures |
Clicks |
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What is the number of clicks divided by the number of impressions |
Click through rate |
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What is how often the audience is exposed to a communication within a specified period of time |
Frequency of exposure |
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What is the percentage of the target population exposed to a specific marketing communication at least once |
Reach |
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What represents reach multiplied by frequency |
Gross rating points |
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What is the number of times and ad appears in front of a user |
Impressions |
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What determines the budget required to undertake specific task to accomplish communication objectives |
Objective and task method |
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What is a promotional Web technique in which consumers print a coupon directly from a site and then redeem the coupon in a store |
Online couponing |
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What is when consumers fill out an interest or order form and are referred to an offline dealer or firm that offers the product or service of interest |
Online referring |
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What is the difference of the sales revenue and the advertising cost divided by the advertising costs |
Return on investment |
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What uses prior sales and communication activities to determine the present communication budget |
Rule of thumb methods |
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What is media content distributed through social interactions |
Social media |
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What is a subsection of the firms overall marketing plan that explicitly analyzes the marketing and advertising situation, identifies the objectives of the advertising campaign, clarifies a specific strategy for accomplishing those objectives, and indicates how the firm can determine whether the campaign was successful |
Advertising plan |
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What run steadily throughout the year and therefore is suited to products and services that are consumed continually at relatively steady rates and that require a steady level of persuasive or reminder advertising |
Continuous advertising schedule |
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What is implemented in spurts with periods of heavy advertising followed by periods of no advertising |
Flighting advertising schedule |
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What informs persuades and reminds consumers about issues related to places politics and industry or a particular corporation |
Institutional advertisements |
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What is the actual purchase of airtime or print pages |
Media buy |
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What is the combination of the media used and the frequency of advertising in each medium |
Media mix |
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What is the process of evaluating and selecting the media mix that will deliver a clear consistent compelling message to the intended audience |
Media planning |
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What focuses on informing persuading or reminding customers about a specific product or service |
Product focused advertisement |
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Where is a strategy in which the goal is to get consumers to pull the product into the supply chain by demanding it |
Pull strategy |
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What combines the continuous amp lighting schedules by maintaining a base low of advertising but increasing advertising intensity during certain periods |
Pulsing advertising schedule |
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What is designed to increase demand by focusing on wholesalers distributors or sales people |
Push strategy |
