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27 Cards in this Set
- Front
- Back
- 3rd side (hint)
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app
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computer program that runs on the iPhone; programs running on other platforms such as iPad, android, or computer
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market segments
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groups that are described demographically
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age, income, gender, location
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target market
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market segment that company focuses its efforts
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markwt segmentation
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when marketers identify groups of potential customers for a company's product
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based on demographics
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demographics
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way to characterize groups of ppl using age, income, gender, edu lvl, home ownership, etc
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market segment
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a froup of potential customers for a product or service
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promotional campaign
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marketing communication that is aimed at the target market
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must appeal to audience but stay consistent with brand
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target market
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the segment that is chosen/targeted by the company
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majority fallacy
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targeting only the largest segment or group of segments, when a smaller loyal segment could be more profitable
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niche market
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narrow and highly defined target market (super specific)
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under served by competition
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brand power
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narrowly defining a product or service so that it provokes a single positive image in the mind of the consumer
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proportional to its focus (more focus, greater brand pwr)
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user centered design
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changing the design to fit the user rather than asking the user to accommodate tje design
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usability
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how easy a product is to use
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user experience (ux)
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a person's perceptions and responses that result from the use or anticipated use of a product, system, or service
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persona
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fictional person from the target market created by the designer to help influence design choices
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used to help develop product/service
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law of the generic
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dont have generic/similar name bc easily confused with others
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differentiate
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marketing term that refers to tje ability of a brand to stand out
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singularity
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idea that a brand's power depends on its uniqueness
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makes certain that no one brand can have universal appeal
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law of color
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ex. Tiffany box color reinforce brand - lose tjat if use many color boxes
est that no app is like it |
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icon design
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icon=face of app; simplify and make icon meaningful; covey specific message and evoke emotion
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icon=face of the app
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steps to plan and design app
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1. analyze problem
2. define requirements with process flows 3. design app according to plan |
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status bar
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diaplay info about device
ex. time, battery lvl, network strength |
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navigation bar
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diaplay title of current page
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tab bar
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on every screen app; lets uaer switch btwn modes/views easily
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MockApp
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has comprehensive set of all iPhone screen elements
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template
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seriea of blank iPhone screens that you populate with elementa from the library
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library
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holds all iPhone elements
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