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121 Cards in this Set
- Front
- Back
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Business model
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A set of processes that combine to yield a profit
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Business processes
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The activities in which businesses engage as they conduct commerce
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B2B
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Transactions between businesses on the Web
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B2C
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Transactions conducted between shoppers and businesses on the Web
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B2G
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A category of electronic commerce that includes business transactions with government agencies such as paying taxes and filing required reports
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C2C
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A category of electronic commerce that includes individuals who buy and sell items among themselves
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E procurement
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The use of Internet technologies in a company’s purchasing and supply management functions
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E commerce
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Business activities conducted using electronic data transmission over the Internet and the world wide web
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EDI
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Exchange between businesses of computer readable data in a standard format
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EFT
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Electronic transfer of account information over secure private communications networks
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Industry value chain
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The larger stream of activities in which a particular business unit’s value chain is embedded
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Localization
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A type of language translation that considers multiple elements of the local environment, such as business, cultural practices, and local dialect variations of the language
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Merchandising
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The combination of store design, layout, and product display intended to create and environment that encourages customers to buy
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Network economic structure
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business structure wherein firms coordinate their strategies, resources, and skill sets by forming a long-term, stable relationship based on a shared purpose
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Network effect
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increase in the value of a network to its participants, which occurs as more people or organizations participate in the network
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Revenue model
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The combination of strategies and techniques that a company uses to generate cash flow into the business from customers
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Shipping profile
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The collection of attributes, including weight and size, that affect how easily a product can be packaged and delivered
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Strategic alliance
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the coordination of strategies, resources, and skill sets by companies into long-term, stable relationships with other companies and individuals based on shared purposes
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Strategic business unit
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unit within a company that is organized around a specific combination of product, distribution channel, and customer type
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Strategic partner
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the entities taking part in a strategic alliance
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SWOT analysis
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Evaluation of the strengths and weaknesses of a business unit, and identification of the opportunities presented by the markets of the business unit and trheats posed by competitors of the business unit
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Trading partners
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Business that engage in EDI with one another
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Transaction costs
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the total of all costs incurred by a buyer and seller as they gather information and negotiate a transaction
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VAN
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an independent company that provides connection and EDI transaction forwarding services to businesses engaged in EDI
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Virtual community
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An electronic gathering place for people with common interests
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Broadband
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Connections that operate at speeds greaer than 200 Kbps
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Client/server architecture
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A combination of client computers running Web client software and server computers running Web server software
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Client side scripting
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The generation of active content through software on the browser
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Domain name
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the address of a web page, it can contain two or more word groups separated by periods. Components of a name become more specific from right to left
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XHTML
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new markup language proposed by WC3 that is a reformulation of HTML version 4.0 as an XML application
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HTML
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The language of the Internet; it contains codes attached to text that describe text elements and their relation to one another
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XML
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language that describes the semantics of a page’s contents and defines data records on a page
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Extranet
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network system that extends a company’s intranet and allows it to connect with the networks of bueinss partners or other designated associates
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GML
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early markup language resulting from efforts to create standard formatting styles for electronic documents
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SMGL
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an old complex text markup language used to create frequently revised documents that need to be printed in various formats
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HTTP
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Internet protocol responsible for transferring and displaying web pages
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Internet access provider (IAP)
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company that sells Internet access rights directly to Internet users
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Internet host
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computer that is directly connected to the Internet
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IP
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within TCP/IP the protocol that determines the routing of data packets
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IPv4
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version of IP that has been in use for the past 20 years on the Internet; it uses a 32-bit number to identify the computers connected to the Internet
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IPv6
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The protocol that will replace IPv4
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IP address
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the 32-bit number that represents the address of a particular location (computer) on the Internet
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IP tunneling
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the creation of a private passageway through the public Internet that provides secure transmission from one extranet partner to another
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DSL
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telephone ISP connectivity that is a higher grade than standard 56K connectivity
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ISDN
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Integrated services digital network, high grade telephone service that uses the DSL protocol and offers bandwidths up to 126 Kbps
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POTS
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network that connects telephones; it provides reliable data transmission bandwidth of about 56 Kbps
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Private IP address
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series of IP numbers that have been set aside for subnet use and are not permitted on packets that travel on the Internet
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Semantic Web
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project initiated by Tim Berners-Lee intended to blend technologies and information to create a next-generation web in which words on Web pages are tagged (using XML) with their meanings
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SMS
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protocol used to transmit short text messages to cell phones and other wireless managers
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SMTP
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a standardized protocol used by a mail server to format and administer e-mail
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Spam
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electronic junk mail
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Style sheet
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set of instructions used for Web page formatting, it is stored in a separate file and lets designers apply specific formatting styles to a page
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TCP/IP
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set of protocols that provide the basis for the operation of the Internet. The TCP protocol includes rules that computers on a network use to establish and break connections. The IP protocol determines routing of data packets.
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Top-level domain (TLD)
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The last part of a domain name; the most general identifier in the name
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URL
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Names and abbreviations representing the IP address of a particular Web page. Contains the protocol used to access the page and the page’s location. Used in place of dotted quad notations
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VPN
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network that uses public networks and their protocols to transmit sensitive data using a system called “tunneling” or “encapsulation”
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Web browser
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software that lets users read HTML documents and move from one HTML document to another using hyperlinks
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Web client
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computer that is connected to the Internet and is used to download web pages
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Web server
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computer that receives requests from many different clients and responds by sending HTML files back to those clients
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WiFi
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most common wireless connection technology for use on LANs; it can communicate through a wireless access point connected to a LAN to become a part of that LAN
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W3C
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not for profit group that maintains standards for the Web
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Account aggregation
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feature of online banks that allows a customer to obtain bank, investment, loan, and other financial account information from multiple sites and to display it all on one location at the bank’s website.
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Addressable media
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advertising efforts sent to a known addressee; these include direct mail, telephone calls, and e-mail
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Advertising-subscription model
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a revenue model in which subscribers pay a fee
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Cannibalization
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the loss of traditional sales to a product to its electronic counterpart
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Catalog model
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revenue model in which the seller establishes a brand image, then uses the strength of the image to sell through printed catalogs mailed to prospective buyers. Buyers place orders via mail or toll free numbers
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Channel conflict
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problem that arises when a company’s sales in one sales outlet interfere with its sales in another sales outlet
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Channel cooperation
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strategy that coordinates sales and credit among various sales outlets, including online, catalog and brick-and-mortar sales
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Customer-centric
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web site development approach of putting the customer at the center of all site designs
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Disintermediation
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the removal of an intermediary from a value chain
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Fee-for-service
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model in which payment is based on the value of the service provided
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Transaction model
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model in which businesses charge a fee for services based on the number or size of the transactions they process
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Mail order model
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synonymous with catalog model
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Communication models (many-many)
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model in which a number of entities communicate with a number of entities
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Communication models (one-many)
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model in which a number of number of entities communicate with a single entity
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Portal
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web site that serves as a customizable home base from which users do their searching, navigating, and other web-based activity
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Presence
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public image conveyed by an organization to its stakeholders
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Prospecting
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part of a personal contact selling in which the salesperson identifies potential customers
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Reintermediation
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introduction of a new intermediary into a value chain
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Stakeholders
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various entities involved in a business, includes customers, suppliers, employees, stockholders, neighbors, and the general public
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Stickiness
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ability of a web site to keep visitors at its site and to attract repeat visitors
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Usability testing
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the testing and evaluation of a company’s Web site for ease of use by visitors
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Virtual model
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graphic image built from customer measurements and physical traits on which customers can try clothes
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Acquisition cost
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total amount of money that a site spends, on average, to draw one customer to the site
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Affiliate marketing
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when one site includes descriptions, reviews, ratings or other information about products that are sold on another Web site
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Blog
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web site on which people post their thoughts and invite others to add commentary
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Brand
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customers’ perceptions of the attributes of a product or service, including name, history and reputation
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Clickstream
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data about site visitors
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Contextual advertising
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technique in which ads are placed in proximity to related content
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Conversion
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the transition of a first-time visitor to a customer
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CPM
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cost per thousand, and advertising method that equals the dollar amount paid to reach 1000 people in an estimated audience
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Crawler
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synonymous with spider, which is the first part of a search engine, which automatically and frequently searches the Web to find pages and updates its database of information about old Web sites
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CRM
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customer relationship management is the obtaining and use of detailed customer information
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Segmentation
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company’s potential customer pool that share common demographic characteristics
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Domain name hosting/parking
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service that permits the purchaser of a domain name to maintain a simple Web site so that the domain name remains in use
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Pay-per-click
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affiliate earns payment each time a site visitor clicks a link to load the seller’s page
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Pay-per-conversion model
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affiliate earns payment each time a site visitor is converted from a visitor into either a qualified prospect or a customer
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Retained customer
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customer who returns to a site one or more times after making his or her first purchase
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Search engine optimization (SEO)
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combined art and science of having a particular URL listed near the top of search engine results
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Technology enabled customer relationship management
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practice obtaining detailed information about a customer’s behavior, preferences, needs, and buying patterns and using that information to set prices, negotiate terms, tailor promotions, add product features, and provide other customized interactions
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Viral marketing
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tactics that rely on existing customers to tell other potential customers about the products or services they enjoy
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ANSI
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American national standards institute the coordinating body for electrical, mechanical and other technical standards in the United States
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Customer portal
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corporate web site designed to meet the needs of customers by offering additional services such as private stores, part number cross-referencing, product-use guidelines, and safety information
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Independent exchange
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vertical portal that is not controlled by a c company that was an established buyer or seller in the industry
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Public marketplace
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vertical portal that is open to new buyers and sellers just entering an industry
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Supply alliances
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long-term relationships among participants in the supply chain
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Supply chain
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part of an industry value chain that precedes a particular strategic business unit. Includes network of suppliers, transportation firms, and brokers that combine to provide a material or service to the SBU
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Ascending price auctions
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English auction in which bidders publicly announce their successively higher bids until no higher bid is forthcoming
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Descending price auctions
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auction in which bidding starts at a high price and drops until a bidder accepts the price
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Auction consignment services
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companies that take an item and create an online auction for that item, handle the transaction, and remit the balance of the proceeds after a deducting fee. These services are performed on behalf of people and small business who want to use an online auction but don’t have the time or skills
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Escrow service
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independent third party who holds an auction buyer’s payment until the buyer receives the purchased item and is satisfied that it is what the seller represented it to be
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Group purchasing site
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type of auction that negotiates with a seller to obtain lower prices on an item as individual buyers enter bids on that item
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Liquidation broker
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agent that finds buyers for unusable and excess inventory
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Minimum bid
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in an English auction, the price for an item at which the auctioning begins
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Open outcry auction
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auction in which bids are publicly announced
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Reserve price
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minimum price a seller will accept for an item sold at auction
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Reverse auction
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type of auction in which sellers bid prices for which they are willing to sell items or services
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Sealed bid auction
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an auction in which bidders submit their bids independently and are usually prohibited from sharing information with each other
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Shill bidder
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individual employed by a seller or auctioneer who makes bids on behalf of the seller, sometimes artificially inflating and item’s price. May be prohibited in certain auctions
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Snipe
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act of placing a winning bid in an online auction at the last minute
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Yankee auction
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English auction that offers multiple units of an item for sale and allows bidders to specify the quantity of items they want to buy
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